Mumbai: Entertainment Network India Limited (ENIL), the company behind Radio Mirchi and Gaana, has announced the appointment of Sumit Aggarwal as the Chief Strategy and Growth Officer.
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms, including radio, digital, and the company’s extensive events portfolio. With a focus on innovation, expanding audiences, and digital transformation, Sumit’s leadership will be key to strengthening ENIL’s position in the rapidly evolving media landscape.
Sumit brings over 20 years of diverse experience across industries such as Consumer Products, Industrial Business, Health-tech, and Media. His expertise in utilising data-driven insights and advanced technologies like AI/ML to drive business success, combined with a deep understanding of strategy, business, and consumer behaviour, has consistently delivered outstanding results.
Before rejoining ENIL, Sumit served as Head of Strategy and Data Science at Viacom18 Media Pvt Ltd. In his earlier tenure at ENIL, Sumit held multiple key roles, including Cluster Head for Gujarat, Head of Activations, and Head of Strategy and International Business. In these positions, he significantly contributed to the company’s growth by driving innovative business strategies, enhancing operational efficiencies, and achieving remarkable business outcomes.
Sumit holds a degree from the prestigious Massachusetts Institute of Technology (MIT) Sloan School of Management and has a proven track record of leading large-scale strategic initiatives and driving growth in complex environments.
On his appointment, Sumit Aggarwal said, “I am excited to join ENIL at a time when the media industry is undergoing significant transformation. I look forward to working with the talented team at ENIL to build on its legacy of innovation and to explore new avenues for growth that align with our audiences’ evolving needs.”
Yatish Mehrishi, CEO at ENIL – commented on the appointment, saying, “We are thrilled to welcome Sumit back to the ENIL family. His strategic mindset and extensive experience in the media sector will be invaluable as we continue to navigate the changing dynamics of the industry and explore new growth opportunities.”
