Nidhi Bubna, who is known to have driven end to end film marketing, strategy, and media for blockbuster Bollywood films at Fox Star Studios will soon be joining the biggest entertainment digital marketing agency, Entropy. Starting September 2021, she will assume the role of the Chief Operative Officer (COO) in the company, which was founded by Prabhat Choudhary, one of the most sought-after strategic minds in the business. Nidhi Bubna has a diverse experience in the field of media and entertainment of over 10 years. She has worked on the marketing, strategy, and media of several blockbuster films at Fox Star Studios like Sanju, Housefull 4, Mission Mangal, Chhapaak, Baaghi 2, among others. Previously, she also worked with Star India, as part of Hotstar and later worked on Star network channels. Entropy is one of the biggest digital marketing companies that manages the digital accounts of the country’s major celebrities. Their cumulative social media reach is a staggering 308 million.
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