Mumbai: Epsilon has unveiled a new talent brand film that takes a relatable and light-hearted look at a common consumer frustration — advertising that feels random, poorly timed, or irrelevant. The film aims to demystify modern marketing and explain Epsilon’s role in shaping smarter, more meaningful brand interactions without relying on industry jargon.
The narrative begins with everyday moments where ads interrupt rather than assist, highlighting how disconnected messaging often misses the mark. It then transitions to show how Epsilon enables brands to move toward marketing that is contextual and useful. By connecting data across channels and understanding consumer behaviour more deeply, the company helps brands deliver messages that resonate instead of becoming background noise.
A significant portion of the film focuses on the contribution of Epsilon’s India teams, who play a central role in building and operating the company’s global technology platforms. Working across identity, data, analytics, and real-time personalisation, these teams support AI-driven systems that process billions of consumer interactions daily and power marketing decisions in milliseconds.
Beyond technology, the film also highlights Epsilon India’s workplace culture, showcasing an environment where large-scale impact meets agile execution. It portrays engineers, analysts, designers, and marketers collaborating to solve real-world challenges, supported by a culture of continuous learning, innovation, and strong internal communities.
The initiative serves a dual purpose — offering the broader market a clearer, human-centric perspective on how Epsilon brings relevance back into advertising, while also presenting prospective talent with an authentic view of the people, purpose, and culture behind its technology-driven marketing solutions.
Credits:
Conceptualised by: Brand Team, Epsilon India
Produced by: Talking Tree Media
