Mumbai: Equations PR & Media, a boutique PR firm based in India, has announced its strategic partnership with Overheard communications, an independent digital marketing agency offering services such as social media management, SEO, performance marketing, online media buying, influencer outreach programs et al. As part of this collaboration, Equations PR has bagged the digital capabilities of R&R International, a Thailand- based company into, bespoke men’s apparel wear. The agency will service the brand ‘Heritage House’ and has won the mandate to handle their digital assets, including SEO, performance marketing, and social media management across all platforms.
Companies understand that, with technology playing an increasingly important role in every business, they must expedite the development of digital solutions to remain competitive. This partnership brings forth an extensive communication network, excellent digital strategies, business, and organizational change management to help and support clients through successful transformations.
Commenting on the alliance, Priyanka Bhatt, Founder & CEO, Equations PR & Media said, “Our collaboration with Overhead Communications will offer clients maximum ROI and help us deliver bespoke digital communication strategies as per their needs. With a common objective of turning around problem statements and implementing solutions that work, this strategic partnership brings forth the ability to create and optimize campaigns with a 360-degree approach that provides first-class results to our clients. Our joint efforts will enable us to offer a wide array of services while putting digital at the core of everything that we do. Lastly, we are excited to engage and work closely with the young and dynamic team thereby extending our capabilities in different domains.’’
Ankita Petiwale Founder, Overheard communication said, “We are happy to announce our collaboration with a young and dynamic company like Equations PR& Media. Our association provides us the chance to offer Public Relation Services to our esteemed clients. Their in-depth expertise and understanding of communications will enable us to provide more visibility and impact for our clients, and this collaboration is particularly complementary to the services we provide.”
Commenting on the association, Raj Kriangsaksakul, Founder of R&R International said, “We are delighted to have Equations PR & Media as our digital partner as we believe that the team understands our requirement of creating a brand for the US market. Their skillset along with their clarity in terms of thinking creatively for our brand was a significant deciding factor. I am looking forward to our association with their energetic team and excited to see their contribution towards creating Heritage House.”
