Chennai: Equitas Small Finance Bank (Equitas SFB) has announced the appointment of PRHUB as its official public relations and communications partner, effective July 1st. As part of the engagement, PRHUB will lead integrated communications strategy, media relations, and external brand communication for the bank across India.
This partnership marks a strategic move as Equitas SFB enters a new phase of growth, with several initiatives planned to enhance its customer engagement and market presence.
Commenting on the partnership, Vignesh Murali, Senior Vice President and Head – Brand, Marketing & Corporate Communications, Equitas Small Finance Bank, said, “At Equitas SFB, we are constantly evolving and looking for fresh, collaborative approaches to strengthen our brand narrative. In PRHUB, we saw a partner that understood our aspirations and demonstrated strategic thinking aligned with our future communication needs.”
Xavier Prabhu, Founder and Managing Director, PRHUB, expressed enthusiasm about the collaboration, “We are truly delighted to partner with the Equitas SFB team during a pivotal period in their journey. Under Vignesh’s leadership, they have built a formidable team and capability in all aspects of branding and communication. We look forward to supporting their communication goals and helping shape a consistent, impactful narrative as they achieve key milestones in the coming year.”
Equitas SFB, one of India’s leading small finance banks, continues to expand its footprint in retail banking and financial inclusion. The partnership with PRHUB is expected to further enhance its public visibility and stakeholder engagement.
