Mumbai : Ericsson recently announced its plans to strengthen its TV and media business in India with an expanded product portfolio to meet the needs of a fast expanding and dynamic TV and media industry in India.
The company, which has predominantly made available its video compression portfolio and Media Delivery Network (MDN ) services in India, will now offer an expanded bouquet of seven new business/ service areas that will be made available to its Indian customers comprising broadcasters, DTH players, content providers, and telecom operators, among others.
Ericsson also announced new wins with Tata Sky and Sun TV for the deployment of its award-winning AVP 4000 video compression platform that will enhance the TV viewing experience of customers. The new technology from Ericsson will power all 33 Sun TV channels broadcast in India. Tata Sky has upgraded and expanded its entire DTH platform to Ericsson’s AVP 4000 video compression system, which enables the DTH service provider to substantially increase the bouquet of channels offered to their end subscribers while maintaining the highest quality of viewing experience.
Nishant Batra, Vice-President and Head of Engagement Practices, Ericsson, said, “The Indian industry is booming. However, content owners, TV service providers and broadcasters in India are facing a range of challenges when it comes to meeting the high expectations of consumers. Ericsson is drawing on its unique strengths and experience from the media and IP worlds to drive the future of TV through innovative solutions, services and deep industry knowledge.”
When asked about the kind of growth that they foresaw, he said, “We foresee a strong growth in the TV and media space in India and expect to achieve a 15 per cent market share in India by the year 2017.”
When asked about the key markets for Ericsson, Batra specified that India was one of the largest markets for the company, along with the US, China and Japan.
He also mentioned that apart from Sun TV and Tata Sky, they had added Bharti Airtel and Dish TV. The company also serves content providers like Star TV. Though Batra refrained from chalking down the entire marketing campaign, he said that the campaign kicked off yesterday and added that they would continuously build upon the same, as and when required.
