Chennai : Eros expands its presence in the South Indian Film Industry with co-production movie deals with local production houses. Moving ahead in this direction, Eros International has joined hands with RV Films to co-produce two Tamil movies namely – Perai Thedia Natkal and Enkitta Mothathe.
Eros International, which plans to release the movies by the end of the year, will also be launching new talent Abraham Prabhu and Ramu Chellappa in these ventures. Eros had given them the opportunity for their Directorial debut.
Abraham Prabhu, having previously worked as a writer and creative associate of the critically acclaimed Vidiyum Munn and co-director of the forthcoming Yagavarayinum Naa Kakka, will make his directorial debut with Perai Thedia Natkal, a romantic drama starring Ashok Selvan. The remaining cast of the film would be announced soon.
On the other hand, Ramu Chelappa, will be directing movie titled ‘Enkitta Mothanthe’, an action drama starring Natarajan Subramaniyam Rajaji, Vijay Murugan and Radha Ravi. He has previously worked as an assistant director on projects such as Kedi Billa Killadi Renga, Mayakkam Enna and Pasanga amongst others.
With Enkitta Mothanthe, Chellappa makes his debut as director amassing his nine years of experience as an Assistant Director (AD). The film was flagged off on 22nd May 2015 in the presence of the entire cast at Velco theatre in Anakaputhur.
Eros International SVP – business development Sagar Sadhwani said, “These films are in line with our strategy to promote rightly priced, strong content driven films. With plans to expand in the southern markets, apart from our marquee releases, we want to back projects with fresh concepts and scripts that help recognize promising talent in the industry. By supporting such cinema, we want to encourage emerging talent to align with our vision of presenting quality cinema.”
Eros International is hoping to find strong script based movies that will be produced in nominal budgets, which in turn are expected to yield better margins. The success of these two movies will open gate for many new aspiring talents in South to mark their debut under strong media brand.
UTV also had initiated such low budget co-production deals like ‘Muran’, ‘Poi Solla Porom’ etc… However, they switched their strategy of acquiring movies through high budget distribution deals that are considered to be highly risky now a days.
