Saturday, December 6, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Eros Investments acquires 90 pc stake in ENT global; forms strategic alliance with L3COS

by MN4U Bureau
September 6, 2022
in Featured, Marketing
Reading Time: 2 mins read
A A
Eros Investments
Share Share ShareShare

Eros Investments, a Global Media, Entertainment & Technology portfolio of ventures, today announced an acquisition of 90% fully diluted equity in ENT Global, a digital rights management company, for an undisclosed sum and entered a strategic partnership with L3COS, a blockchain-based operating system. The joint entity will be the world’s first Fiat-on-Chain (FoC) entertainment ecosystem allowing creators and fans to interact directly to purchase, sell and trade various digital assets. Furthermore, this association will enable mass adoption of crypto into everyday use and grow the userbase globally with the backing of various currencies safeguarded by a central bank.  The closed loop, native marketplace for celebrities and creators will go live soon.

The Fiat-on-Chain (FoC) will initially launch with three currencies – EUR, GBP, and USD – all of which are fully one to one cash backed and safeguarded by a central bank. The Fiat-on-Chain (FoC) will be used for payments and transactions by launch partners AgriDex, the global supply chain marketplace for agriculture and food industry, and ENT Global now owned by Eros Investments.

Every participant transacting on the L3COS platform will have a KYC/AML screened, unique and verified digital identity, to enable individuals, businesses, and governments to interact and trade in a safe and regulated environment on a global scale. This frictionless trade is facilitated using smart contracts and currencies of the end users’ choice. In addition, revolutionary FoC (Fiat-on-Chain) technology delivers real-time settlement of all transactions within the L3COS ecosystem (Real Time Gross Settlement).

Kishore Lulla
Kishore Lulla

“As we ready ourselves for the industry evolution, Eros is pleased to create a first of its kind worldwide marketplace that eradicates entry barriers for consumers transacting on a blockchain ecosystem. With central bank safeguarding, consumers can confidently transact in an entertainment digital marketplace with Fiat-on-Chain capability for the first time. This is the next stage of evolution in commerce, and we are excited to pioneer this disruption with L3COS”, says Kishore Lulla, Chairman Eros Investments.

“We are extremely excited about our partnership with Eros Investments & ENT Global to offer the FoC (Fiat-on-Chain) solution for the digital asset markets industry to eliminate the risks posed by stable tokens and other equivalents. One which brings together creators, athletes and entertainers and allows them to develop and trade digital intellectual properties – from event tickets, art, games, and merchandise – directly with their fans worldwide without any middlemen and without the risk of fraud”, says Zurab Ashvil, Founder L3COS.

Tags: Eros InvestmentsKishore LullaL3COSZurab Ashvil

RECENT POSTS

Nuvana Wellness announces Rakul Preet Singh and Jackky Bhagnani as Strategic Investors
Marketing

Nuvana Wellness announces Rakul Preet Singh and Jackky Bhagnani as Strategic Investors

December 6, 2025
0

Mumbai: Nuvana Wellness Clinic, a science-led integrative health and regenerative wellness centre, has announced the onboarding of actor-entrepreneurs Rakul Preet...

Read moreDetails
MILKMAID honors the nation’s love for Kheer on World Kheer Day
Marketing

MILKMAID honors the nation’s love for Kheer on World Kheer Day

December 5, 2025
0

Mumbai: Nestlé MILKMAID, a brand synonymous with indulgent desserts, today announced the celebration of World Kheer Day on 30 November,...

Read moreDetails
Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values
Marketing

Pexpo partners with Bollywood Star Ranveer Singh’s upcoming film “Dhurandhar” to promote sustainability and Made-in-India values

December 5, 2025
0

Mumbai: Pexpo, an Indian brand in sustainable steel bottle manufacturing, has announced a strategic partnership with the highly anticipated film...

Read moreDetails
PepsiCo introduces Red Rock Deli® in India, elevating gourmet snacking with sunflower oil craftsmanship
Marketing

PepsiCo introduces Red Rock Deli® in India, elevating gourmet snacking with sunflower oil craftsmanship

December 5, 2025
0

Mumbai: PepsiCo India has unveiled Red Rock Deli®, the globally loved Australian gourmet snack brand, now crafted in India for...

Read moreDetails
Signature Global names Imran Shaikh as GM – Marketing & Communication
Marketing

Signature Global names Imran Shaikh as GM – Marketing & Communication

December 5, 2025
0

Mumbai: Signature Global has announced the appointment of Imran Shaikh as its new General Manager – Marketing & Communication, reinforcing...

Read moreDetails
Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner
Marketing

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner

December 5, 2025
0

MUMBAI: Uttar Pradesh Kabaddi League’s (UPKL), newest franchise, Gazab Ghaziabad, today announces actor Tusshar Kapoor as the team’s Co-owner. His...

Read moreDetails

LATEST NEWS

Godrej Consumer Products champions disability inclusion with new digital film

Godrej Consumer Products champions disability inclusion with new digital film

December 6, 2025
Laqshya Media Group’s handcuff installation sends strong message on child protection

Laqshya Media Group’s handcuff installation sends strong message on child protection

December 6, 2025

ANALYSIS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

PEOPLE

Stanley Retail names Abhijeet Sonar as Chief Executive Officer
People

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025
0

Bengaluru: Stanley Lifestyles Limited, an integrated super-premium and luxury furniture manufacturer and retailers, todayannounced the appointment of Mr. Abhijeet Sonar...

MARKETING

Nuvana Wellness announces Rakul Preet Singh and Jackky Bhagnani as Strategic Investors
Marketing

Nuvana Wellness announces Rakul Preet Singh and Jackky Bhagnani as Strategic Investors

December 6, 2025
0

Mumbai: Nuvana Wellness Clinic, a science-led integrative health and regenerative wellness centre, has announced the onboarding of actor-entrepreneurs Rakul Preet...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

iQOO sparks digital buzz with witty billboard banter across top brands

iQOO sparks digital buzz with witty billboard banter across top brands

December 6, 2025
Godrej Consumer Products champions disability inclusion with new digital film

Godrej Consumer Products champions disability inclusion with new digital film

December 6, 2025
Laqshya Media Group’s handcuff installation sends strong message on child protection

Laqshya Media Group’s handcuff installation sends strong message on child protection

December 6, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.