Saturday, March 21, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Eros Investments acquires 90 pc stake in ENT global; forms strategic alliance with L3COS

by MN4U Bureau
September 6, 2022
in Featured, Marketing
Reading Time: 2 mins read
A A
Eros Investments
Share Share ShareShare

Eros Investments, a Global Media, Entertainment & Technology portfolio of ventures, today announced an acquisition of 90% fully diluted equity in ENT Global, a digital rights management company, for an undisclosed sum and entered a strategic partnership with L3COS, a blockchain-based operating system. The joint entity will be the world’s first Fiat-on-Chain (FoC) entertainment ecosystem allowing creators and fans to interact directly to purchase, sell and trade various digital assets. Furthermore, this association will enable mass adoption of crypto into everyday use and grow the userbase globally with the backing of various currencies safeguarded by a central bank.  The closed loop, native marketplace for celebrities and creators will go live soon.

The Fiat-on-Chain (FoC) will initially launch with three currencies – EUR, GBP, and USD – all of which are fully one to one cash backed and safeguarded by a central bank. The Fiat-on-Chain (FoC) will be used for payments and transactions by launch partners AgriDex, the global supply chain marketplace for agriculture and food industry, and ENT Global now owned by Eros Investments.

Every participant transacting on the L3COS platform will have a KYC/AML screened, unique and verified digital identity, to enable individuals, businesses, and governments to interact and trade in a safe and regulated environment on a global scale. This frictionless trade is facilitated using smart contracts and currencies of the end users’ choice. In addition, revolutionary FoC (Fiat-on-Chain) technology delivers real-time settlement of all transactions within the L3COS ecosystem (Real Time Gross Settlement).

Kishore Lulla
Kishore Lulla

“As we ready ourselves for the industry evolution, Eros is pleased to create a first of its kind worldwide marketplace that eradicates entry barriers for consumers transacting on a blockchain ecosystem. With central bank safeguarding, consumers can confidently transact in an entertainment digital marketplace with Fiat-on-Chain capability for the first time. This is the next stage of evolution in commerce, and we are excited to pioneer this disruption with L3COS”, says Kishore Lulla, Chairman Eros Investments.

“We are extremely excited about our partnership with Eros Investments & ENT Global to offer the FoC (Fiat-on-Chain) solution for the digital asset markets industry to eliminate the risks posed by stable tokens and other equivalents. One which brings together creators, athletes and entertainers and allows them to develop and trade digital intellectual properties – from event tickets, art, games, and merchandise – directly with their fans worldwide without any middlemen and without the risk of fraud”, says Zurab Ashvil, Founder L3COS.

Tags: Eros InvestmentsKishore LullaL3COSZurab Ashvil

RECENT POSTS

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign
Marketing

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026
0

Mumbai: MS Dhoni has partnered with The Sleep Company as brand ambassador, marking a strategic move to spotlight sleep deprivation...

Read moreDetails
TECNO Mobile partners with Chennai Super Kings for IPL 2026, strengthens ‘Backbone of Bharat’ positioning
Marketing

TECNO Mobile partners with Chennai Super Kings for IPL 2026, strengthens ‘Backbone of Bharat’ positioning

March 20, 2026
0

New Delhi: TECNO Mobile has announced a strategic partnership with Chennai Super Kings (CSK) for the upcoming Indian Premier League...

Read moreDetails
Leeford Healthcare onboards Anushka Sen and Taaruk Raina as Brand Ambassadors for Alite Skincare range
Marketing

Leeford Healthcare onboards Anushka Sen and Taaruk Raina as Brand Ambassadors for Alite Skincare range

March 20, 2026
0

New Delhi: Leeford Healthcare Limited has announced the onboarding of Anushka Sen and Taaruk Raina as brand ambassadors for its...

Read moreDetails
Unilever confirms McCormick talks after media speculation over Foods business
Marketing

Unilever confirms McCormick talks after media speculation over Foods business

March 20, 2026
0

London: Unilever on Friday confirmed it has received an inbound offer for its Foods business and is in discussions with...

Read moreDetails
Oaksmith Packaged Drinking Water joins Rajasthan Royals as an Official Partner
Marketing

Oaksmith Packaged Drinking Water joins Rajasthan Royals as an Official Partner

March 20, 2026
0

MUMBAI: Oaksmith Packaged Drinking Water, from Suntory Global Spirits, today announced its partnership with Rajasthan as the Official Partner for...

Read moreDetails
EcoLink becomes associate sponsor for Rajasthan Royals
Marketing

EcoLink becomes associate sponsor for Rajasthan Royals

March 20, 2026
0

MUMBAI: As India gears up for the IPL season, Signify a company that work in lighting, has announced the partnership...

Read moreDetails

LATEST NEWS

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

March 21, 2026
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026

ANALYSIS

Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem
Analysis

Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem

March 21, 2026
0

Mumbai: Smytten PulseAI has unveiled its OTT Talent Tracker, a first-of-its-kind nationwide study measuring film actors across India on three...

PEOPLE

Vikram Solar names Sameer Nagpal as CEO
People

Vikram Solar names Sameer Nagpal as CEO

March 21, 2026
0

Kolkata: Vikram Solar Limited has announced the appointment of Sameer Nagpal as its Chief Executive Officer (CEO), effective immediately, as...

MARKETING

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign
Marketing

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026
0

Mumbai: MS Dhoni has partnered with The Sleep Company as brand ambassador, marking a strategic move to spotlight sleep deprivation...

Subscribe to Newsletters

ADVERTISING

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push
Advertising

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push

March 20, 2026
0

New Delhi: A branding and copyright dispute between two major fintech players has reached the Delhi High Court, with Razorpay...

PRINT

TOISA 2025 set to celebrate India’s sporting heroes in Lucknow
Print

TOISA 2025 set to celebrate India’s sporting heroes in Lucknow

March 21, 2026
0

Mumbai: The eighth edition of the Times of India Sports Awards is set to take place on March 21, 2026,...

AUTHOR'S CORNER

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising
Authors Corner

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising

March 21, 2026
0

Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March

ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March

March 21, 2026
Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

March 21, 2026
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.