Mumbai: Eros International announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has collaborated with leading Indian film production entity, Dharma Productions for a content aggregation deal.
Under the agreement, Eros Now has secured the licensing rights to two of Dharma’s latest releases, Badrinath Ki Dulhania and Ok Jaanu along with 11 catalogue films which comprise Shah Rukh Khan starring blockbusters Kuch Kuch Hota Hai, Kabhi Khushi Kabhie Gham, Kal Ho Na Ho, Kabhi Alvida Naa Kehna and Duplicate. Eros Now has acquired the global digital distribution rights for these films for all territories outside of India on a non-exclusive basis.
Speaking on the development, Rishika Lulla Singh, CEO, Eros Digital commented, “We are happy to align with our long-standing associates and one of the most notable production companies in India and we are looking forward to showcasing these evergreen bestsellers. Through this deal, Eros Now continues to endeavor to provide its users with the best in entertainment with the strength of its vast content library and compelling content”.