Mumbai: Eros Now, a South Asian entertainment OTT (over-the-top) platform by Eros International Plc (NYSE: EROS) (“Eros” or the “Company”), a Global Indian Entertainment Company, has entered into a strategic partnership with Vodafone Qatar. The alliance further strengthens the premium Indian OTT player’s foothold in the State of Qatar and enhances the telecom operator’s consumer experience.
Home to a large Indian community, Qatar celebrates India’s rich culture and diversity and is one of the significant markets for Indian content. Through this partnership, over 1.8 million subscribers of Vodafone Qatar can access Eros Now’s vast library of 12,000 plus films, original series, music and its recently launched short-format content category – Eros Now Quickie.
Commenting on the announcement, Ali Hussein, COO, Eros Digital, said, “Eros Now is constantly working towards creating ground-breaking content that connects with audiences globally. Our association with Vodafone Qatar further reinforces our aim of providing Indian entertainment content and build deeper engagement with the consumers in the country.”
For his part, Shavkat Berdiev, Chief Business Unit Director of Vodafone Qatar, said: “With Vodafone Qatar’s rapid deployment of 5G technology that promises incredibly high network speeds, we are strengthening our digital services portfolio through strategic partnerships with leading global digital players. The already high consumption of movies and videos on our network will grow even further and the viewing experience will become even better with 5G. I’m confident that our association with Eros Now will provide an enriching experience to our customers.”