Hindi business news channel ET Now Swadesh is set to launch a dedicated digital platform etnowswadesh.com on August 15.
The platform aims to empower, engage and educate Hindi audience with financial knowledge, informed a Times Network statement.
etnowswadesh.com will be a news destination for the latest business, market and economy-related news stories. It will embody the brand ethos of ET Now Swadesh “Badho Desh Ke Saath”, the statement added. Content will include multimedia web exclusives including short videos, market briefs and explainers.
Rohit Chadda, President and COO – Digital Business, Times Network, said, “Our recent launch of etnownews.com has successfully registered a staggering five crore users in a short span of time. This achievement propels us to introduce the unparalleled Hindi business news offering of ET Now Swadesh in its digital avatar, ensuring accessibility for all segments of viewers who consume business news online. We are encouraged by the promising results of the ET Now Swadesh website, which has already received half a million page views even before its launch. We are confident it will further our mission of fostering financial freedom for every discerning Indian.”
Nikunj Dalmia, Managing Editor, ET Now and ET Now Swadesh, said, “Over the last two years, ET Now Swadesh has championed a revolution of financial empowerment and progress for millions of Hindi-speaking viewers. As we expand our digital footprint, etnowswadesh.com seamlessly integrates the channel’s live stream and content with a host of web exclusives including special shows, videos, and compelling analysis, uniquely curated for Hindi viewers. I am confident that etnowswadesh.com will deeply resonate with the audience, fulfilling their aspirations to rise with India.”
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