Ideacafe and Ethinos have come together to form a strategic partnership to deliver the best phygital solutions for brands by bringing together data and intelligence along with creativity to elevate a brand’s visibility and effectiveness in the OOH domain.
Ethinos Digital Marketing focuses on solving new-age business problems by deploying digital solutions that fit a brand’s business and ideacafe bills itself as an agency that redefines brewing of ideas that are media agnostic.
Nabendu Bhattacharyya, Founder of ideacafe, said, “We believe that the consumer today is dictating the terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution to connect effectively and hence our partnership with Ethinos sharpens our OOH offering and makes it even more efficient than it already is”.
Brijesh Munyal, Managing Director Ethinos, said, “We are excited to announce our partnership with Ideacafe. This strategic collaboration will allow us to offer our clients a more comprehensive marketing solution that combines the reach and impact of OOH with the precision and targeting of digital. Together, we can help our clients reach their target audiences at every touchpoint, from online to offline.”
Fabian Trevor Cowan, Chief Growth Officer, ideacafe, said, “The next phase in the evolution of OOH will be driven by the true convergence of data and creativity riding on the wheels of technology. The rapid rise in DOOH will rightly raise the expectations of a client base that has begun to believe in the power of Out of home. This collaboration will provide us and our clients with deeper insights on audiences that can now be applied to the OOH environment.”
