Mumbai: Eureka Forbes Ltd has announced popular actress Shraddha Kapoor as the brand ambassador for its iconic range of vacuum cleaners. This strategic partnership marks a new chapter for the brand as it seeks to reinforce its position as a pioneer in smart home hygiene solutions and connect with a younger, health-conscious generation.
With over four decades of legacy, Eureka Forbes has been at the forefront of revolutionizing home cleaning with its advanced and user-friendly technologies. Its latest innovation, the Forbes SmartClean Robotic Vacuum Cleaners, offers a powerful combination of suction and wet mopping capabilities. Backed by cutting-edge AI and LiDAR navigation technology, the product is designed to provide precision, convenience, and spotless results with minimal human intervention.
Speaking of the collaboration, Shraddha Kapoor said, “I am indeed delighted to be associated with the Eureka Forbes family. I have always believed that a clean home is the foundation of a healthy mind and body, and the spaces we live in deeply influence how we function as individuals. Eureka Forbes as a brand has been championing clean, healthy living and I’m proud to be associated with a brand that has made clean living a lifelong mission. With innovations like the Forbes SmartClean Robotics range, which blends intelligent technology with effortless convenience, Eureka Forbes is redefining the future of home hygiene. I truly hope that together we can inspire many more to embrace this way of life.”
Anurag Kumar, Chief Growth Officer, Eureka Forbes Ltd, added, “We’re pleased to welcome Shraddha Kapoor to the Eureka Forbes family as the face of our Vacuum Cleaners. She represents a generation that values mindful living, smart choices, and purposeful innovation, qualities that mirror our brand ethos. At Eureka Forbes, we’ve been pioneering home hygiene solutions for over 40 years, and with our new Forbes SmartClean Robotics range, we are redefining what effortless cleanliness looks like in today’s homes. Shraddha’s authenticity and strong connect with young Indian households makes her the perfect partner in our journey to build a cleaner, healthier India, one smart home at a time.”
