New Delhi: Leading brand for 2, 3-wheeler and off-highway tyres, Eurogrip Tyres, has announced cricketer M S Dhoni as its brand ambassador. Renowned for his dependability and performance, Dhoni’s passion for riding aligns seamlessly with Eurogrip Tyres’ mission of empowering riders with control and confidence. As part of the partnership, Dhoni will endorse the brand and its complete range of products.
Sharing his excitement, M S Dhoni said, “Being associated with a brand like Eurogrip is truly exciting as this is a category that is very close to my heart. My love for motorcycles and riding began long before my cricketing journey, and over the years, I have had the chance to ride a variety of bikes – from timeless classics to top-of-the-line superbikes. Choosing the right tyres is essential for a safe and enjoyable ride and Eurogrip Tyres’ expertise in this domain stands out. I am looking forward to this exciting journey with Eurogrip.”
P Madhavan, EVP, Marketing & Sales, TVS Srichakra Ltd., added, “We are delighted to welcome M S Dhoni, a personality who truly embodies Eurogrip Tyres’ core values of reliability and performance. MSD perfectly complements our commitment to delivering innovative tyre solutions for the new-age riders. This collaboration is a milestone in our brand journey, as we continue to offer world-class products and elevate riding experiences across diverse segments.”
With over four decades of expertise in tyre design and manufacturing, Eurogrip Tyres boasts a diverse portfolio designed in Milan, Italy, and globally tested to meet the highest standards. Known for innovative products, unmatched warranties, and excellent after-sales service, the brand continues to redefine riding experiences across markets.
