New Delhi: Eveready Industries India Ltd., India’s No. 1 battery and flashlight brand with over 50% market share, has announced the launch of its most advanced power solution yet — the Eveready Ultima Lithium range. The new portfolio features AA and AAA lithium batteries engineered for today’s high-drain, tech-intensive devices.
Designed to set a new benchmark in performance, Eveready Ultima Lithium batteries last up to 15 times longer than standard alkaline batteries and offer an industry-leading shelf life of up to 15 years. These attributes make them ideal for a wide spectrum of high-power gadgets, including drone remotes, gaming controllers, VR headsets, tech accessories, security systems, and power-hungry toys.
The Ultima Lithium range is built on three core pillars:
- Extreme durability: Up to 15x longer-lasting performance.
- High safety standards: 100% leak-proof technology; free from mercury, lead, and cadmium.
- Rugged resilience: Reliable operation in extreme temperatures from -30°C to +60°C, enabling usage across demanding environments—from icy expeditions and desert terrains to industrial areas and defence settings.
Speaking on the launch, Anirban Banerjee, CEO, Eveready Industries India Ltd., said, “Eveready Ultima Lithium batteries represent a major leap in our innovation journey. Building on our heritage of leadership and trust in the carbon-zinc and alkaline battery segments, Eveready Ultima Lithium delivers superior performance and reliability, offering consumers the best for a diverse range of high-drain and performance-heavy devices. Eveready Ultima Lithium emphasizes our commitment to meeting the ever-evolving consumer needs and reinforcing Eveready’s promise of dependable power, whenever and wherever it’s needed.”
The brand has also released a digital film to highlight the product’s capabilities.
With this launch, Eveready continues to strengthen its innovation-led strategy, aligning with India’s rapidly growing digital ecosystem and the rising demand for premium, performance-driven power solutions.
The Eveready Ultima Lithium batteries are available in packs of two, priced at Rs 250 per piece, and will soon be accessible across premium retail outlets as well as leading e-commerce and quick-commerce platforms.
