Everest Brand Solutions, a Rediffusion agency, has secured the creative and digital business of Purva Land, a plotted land developer based in Bangalore and a subsidiary of the Purvankara Group. The account will be managed by Everest Bangalore.
According to an official statement, Purva Land currently operates in nine cities and developed over 40 million sq.ft. of area and delivering more than 35,000 homes to over 50,000 customers.
Commenting on the association, Dhruba Ghosh, Executive Vice President – Marketing, Purva Land, said, “Plotted development as an asset class has really turned around the Real Estate market and with this growing demand clubbed to our portfolio, we were looking for an agency to partner with. An agency who can provide us with integrated solutions, be it Traditional, Digital, BTL or Experiential Marketing/Advertising. We chose to work with the team at Everest as it has a bunch of really enthusiastic, passionate and analytical advertising professionals, who work on insightful outcomes. Apart from delivering an integrated solution, the great mix of young and experienced minds looks extremely promising.”
Ruchira Raina, an Everest spokeperson, said, “Purva Land is a very interesting communication challenge. The profile of plotted land buyers is uniquely different. Team Everest will focus on growing this Purva Land proposition exponentially.”
Rahul Vengalil, Executive Director, Everest Brand Solutions, said, “Everyone on the Everest team is excited about the Purva Land win. We are already getting ready to put out some very good and action-oriented creatives on the brand.”
