New Delhi: Crackle Technologies secured a $1.7M pre-seed round led by We Founder Circle & AC Ventures to develop AI products for publishers to enhance adtech earnings. Noteworthy investors include founders of Impetus Technologies, Sunicon Ventures, Global DeVC, and Misfits Capital. Founders of publishers like Ludo King also invested, showcasing trust in Crackle’s team and products.
The funding enables the creation of scalable products to innovate programmatic advertising for publishers and developers in gaming, apps, news, and OTTs. Crackle’s tech optimizes ad revenue, streamlines workflows, and enhances user experiences through data analytics and predictive modeling.
Crackle, founded by three ex-Google executives, Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, leverages their 18 years of combined experience in ad tech revenue management to help publishers scale their ads monetization significantly with innovative solutions. The mission of Crackle is to empower publishers to optimize earnings and establish lasting businesses.
Commenting on the investment, Neeraj Tyagi, Founder & CEO, WFC stated, “Publisher business models are challenged due to factors including ad blockers, privacy regulations, and the dominance of major tech platforms. Crackle’s proprietary tech addresses these challenges head-on, helping publishers scale monetisation and build sustainable business.”
One of the other investors, Apurva Chamaria added “I’ve known the Crackle team for years and have been consistently impressed by their passion, vision, and ability to execute. Their adtech offerings have already started adding significant value to publishers and I’m thrilled to support their growth and expansion.”
Jaivir, Co-Founder, Crackle, expressed his gratitude towards the investors for their trust and support, he added, “this funding will be instrumental in advancing our mission to maximize publisher revenue and fuel a thriving ecosystem of diverse content to keep the internet relevant and useful for all.”
Since its 2023 launch, Crackle has gained traction and its unique approach is generating returns for publishers impacted by lower monetization and big tech dominance.
