Chennai : Tamil Entertainment Channel, Kalaignar TV Network has roped in K Sriram, the former General Manager of Vijay TV, as Individual Business Consultant effective from today. The new appointment is as part of the revamp process of Kalaignar TV Network.
Sriram will be working closely with the top management of Kalaignar TV Network while all other department heads of the Network channels will be reporting to him. In his new assignment as Business Consultant, Sriram will be responsible for driving the business in terms of viewership and revenue of the four network channels Kalaignar TV (GEC), Siripoli (Comedy), Isaiaruvi (Music) and Sithiram (Kids) Channel.
Speaking exclusively to TVNews4U.Com – Sriram said, “I have associated with Kalaignar TV as an Independent Business Consultant on a contract basis that can be renewed annually. I will be working closely with the Network to unlock the potential of their four entertainment channels barring the news channel ‘Saithigal’. Kalaignar TV as a brand has a great opportunity to grow with its strong reach in TN market.”
“Apart from this, I am also working towards the launch of my own TV Channel ‘Kavasam TV” – an Infotainment channel that will be hitting the air shortly.”
Sriram’s assignment with Kalaignar TV comes after moving on from Star India’s Tamil Entertainment Channel Star Vijay where he served the organisation for 16 year long stint. He was instrumental in positioning the channel as strong No. 2 in Tamil GEC space with a mix of Programming line-up that has attracted a set of elite and captive audience towards Vijay TV. He also structured the core team of the channel by roping in a team of talent in various verticals.
Kalaignar TV off late is seen roping in seasoned industry professionals to revamp the channel to gain a stronghold in the industry, the channel recently hired Padma Balasubramani as its National Sales Head.