Rohini Saldanha, VML’s Former Head of Corporate Communications, has launched The PR Stop., a comprehensive public relations firm offering strategic communication for brand perception and organizational success. The PR Stop. helps businesses reach target audiences, drive growth, and establish a unique presence in the market.
With a proven track record in brand identity building, brand storytelling, and a vast industry network, Founder Rohini Saldanha brings extensive experience and expertise to her new venture. Having excelled as a turnaround specialist in media and communications for over 18 years, she has earned the trust of clients across various sectors. Rohini’s focus on authentic brand-consumer connections drives her use of PR for competitive advantage through relevant content strategies.
On launching her own company, Rohini Saldanha said, “Simply put it was the right time. I have been toying with the idea of officially launching my own company for a while now. The final nudge came when an editor friend of mine reached out to me regarding a client I represent and asked me to regularly update them with my client roster. That got me thinking that it was vital for me to promote my business as I was doing myself (and others) a disservice by lying low. I guess the initial hesitance came from a place of not wanting to put the cart before the horse. However, having had clients signed on as retainers with me since August 2023, I thought it was the opportune time to ‘pull out all the stops’ in making my company official as my business is expanding.”
Rohini further added, “I was initially considering using my name as the company name but besides the fact that it looks pretentious, I wanted a brand name that was simple, easy to remember, and descriptive of my offerings as a business. My advice to most clients is that there should not be any conflict between you and the brand that you represent. You are the brand and over time you should become synonymous with it which is the ultimate litmus test. That is my intention with The PR Stop., where the work I have undertaken and will undertake for my clients reflects my craft, capabilities, and passion for strategic communications. So, whether you sign up with Rohini Saldanha or The PR Stop., it is essentially the same thing.”
The PR Stop offers services such as content development, media relations, crisis management, brand positioning, and strategic counsel, with clients from diverse sectors.
