Mumbai: Excitel Broadband, a home internet start-up has partnered with JioCinema to launch a new campaign ‘Speed ka Man of the Match’ during the Man of the Match award presentation for IPL 2024.
In a move to maximise visibility and highlight its speed advantage, Excitel has partnered with JioCinema to feature Excitel’s branding under the ‘Man of the Match’ category during the IPL award presentations. Excitel has also launched a contest where participants who spot the Excitel branding and share a picture to Excitel’s Instagram handle stand a chance to win 20 free OTT subscriptions. This specifically targets Connected TV (CTV) users, particularly those who engage with IPL matches through JioCinema on their Smart TVs/Smartphones. This segment represents a significant proportion of broadband users in India said the company.
Varun Pasricha, Excitel COO highlighted, “IPL is more than just a sports event; it’s an emotion, a celebration for many in India. As a young brand, we’re always seeking innovative ways to connect with our audience. Our IPL debut not only positions brand Excitel during a key milestone every day, but also helps us build our speed advantage with our target audience.”
Excitel’s branding will be visible across the tournament, every day during the key moments of recognising the Man of the Match. This visibility is backed by Excitel’s achievement in the Fixed Broadband sector as highlighted in last year’s Ookla report, where it outperformed industry giants like Jio and Airtel with speeds exceeding 200 Mbps across major cities like Delhi, Bangalore, Hyderabad, Kolkata, Chennai, etc it explains.
