Mumbai: Experience Commerce, a full-service digital marketing agency and part of the Cheil SWA Group, has secured the annual social media mandate for Fiat Payments Private Limited (FiatPe) following a multi-agency pitch involving several reputed agencies.
Launched in 2022, FiatPe is a digital payments platform built to support India’s Digital India movement, offering payment infrastructure that simplifies how merchants and businesses transact in an increasingly digital economy. The platform focuses on providing reliable, merchant-first payment solutions designed to support businesses across both online and offline ecosystems.
As part of the engagement, Experience Commerce (EC) will manage FiatPe’s social media presence across Facebook, Instagram, LinkedIn, and YouTube, crafting a cohesive digital narrative aligned with the brand’s positioning as a merchant-first fintech platform. The mandate includes strategic social media planning, content-led campaigns, and page growth initiatives, leveraging platform-native formats such as Instagram Reels and Guides to maximise reach and engagement.
The collaboration will focus on strengthening FiatPe’s digital presence across key markets including Nagpur, Hyderabad, and Mumbai, while supporting expansion into Tier 2 and Tier 3 cities across India. Experience Commerce will work to enhance online discovery and reinforce FiatPe’s infrastructure-led positioning, highlighting reliability, trust, and long-term value for offline merchants, corporate entities, and e-commerce businesses, while supporting brand awareness, engagement, and merchant acquisition.
Commenting on the partnership, Atish Bhatia, Chief Marketing Officer, FiatPe, said, “Experience Commerce stood out for their creative thinking and strong understanding of how to build meaningful digital engagement while keeping the merchant ecosystem at the centre. Their approach to social storytelling and brand consistency aligns well with our vision of strengthening FiatPe’s digital presence and connecting more effectively with merchants across India.”
Speaking on the win, Bhawana Daga, Vice President – Growth, Experience Commerce, said, “We are excited to partner with FiatPe at an important stage of their growth journey. Fintech today requires more than just product communication; it demands trust, clarity, and strong brand storytelling. FiatPe’s merchant-first philosophy presents a powerful opportunity to craft digital narratives that resonate with businesses across India while reinforcing reliability and long-term value.”
