Experience Commerce, a digital marketing agency and part of the Cheil Group, has retained the annual e-commerce media mandate for Kärcher India, a cleaning solutions brand, for the second year in a row.
The mandate includes optimising Karcher India’s online presence, improving customer engagement, and increasing sales through e-commerce channels. The agency will manage Kärcher India’s media from strategy and planning to buying and negotiation & implementation, using various media automation tools.
Experience Commerce will also focus on expanding Karcher’s cleaning solutions footprint across various marketplaces, including Amazon and Flipkart, as well as any other marketplaces that they may opt for in the future. The agency further stated that it will leverage its expertise in data analytics, technology, and digital media to deliver measurable results for Karcher India.
“Karcher’s partnership with Experience Commerce proves that optimizing media spends on e-commerce is not just an ambitious goal, but a tangible reality. Their in-depth analysis and e-tail expertise helped us achieve remarkable growth in Amazon marketplace revenue. By leveraging the power of their data-driven insights, Karcher was able to create a more personalized and efficient customer experience that drives meaningful business results. We are confident that their efficient and impactful media planning and actions will continue to drive success for Karcher India,” said, Ayesha Prasad Narain, AGM Marketing – Kärcher India
“We are delighted to have had a wonderful journey with Karcher thus far and are excited to continue supporting them in achieving their business objectives through our bespoke digital marketing solutions,” said, Shwet Nigam, Media Director, Experience Commerce. “Karcher’s cleaning solutions are exceptional, and our proven history of executing successful e-commerce campaigns gives us confidence that we can help Karcher India in expanding their market presence across diverse platforms. We are thrilled to collaborate with the dynamic team at Karcher and embark on this journey once again,” she added.
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