Mumbai: The FIA Extreme H World Cup, the world’s first hydrogen-powered motorsport championship, has announced the extension of its broadcast partnership with Sony Pictures Networks India (SPNI) through the end of the 2028 season.
The multi-year renewal ensures that audiences across India will continue to enjoy live race coverage, highlights, and exclusive digital content from one of the world’s most innovative motorsport properties. Coverage will continue across SPNI’s television network as well as its digital platform, Sony LIV.
The extended agreement builds on the success of the partnership first announced in 2024, under which Extreme H races were broadcast and streamed across SPNI’s extensive sports channels and digital ecosystem. With India emerging as a key growth market for clean mobility and hydrogen technologies, the renewed collaboration reflects the shared commitment of both organisations to inspire the next generation of motorsport fans, engineers, and innovators.
Under the agreement, SPNI will continue to showcase every round of the FIA Extreme H World Cup, bringing Indian viewers closer to the action and to the championship’s sustainability-led mission.
Commenting on the extension, Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India, said, “Our collaboration with Extreme H has resonated strongly with audiences who are eager for premium motorsport content and inspired by the event’s sustainability mission. We are proud to strengthen this partnership and bring the evolution of hydrogen-powered racing to fans across India for many more seasons.”
Ali Russell, Managing Director, FIA Extreme H World Cup, added, “India is one of the most exciting regions in the world for clean mobility vision and innovation, and we are thrilled to extend our partnership with Sony Pictures Networks India through 2028. SPNI’s reach and storytelling expertise have been instrumental in growing our audience, and together we will continue to showcase the power of hydrogen technology and world-class racing to millions of fans.”
As the championship continues its mission to accelerate hydrogen innovation through elite motorsport, the extension with SPNI marks another significant milestone in expanding Extreme H’s global footprint and deepening its presence in one of the world’s fastest-growing sports and technology markets.
Sony Pictures Networks India (SPNI), the consumer-facing identity of Culver Max Entertainment Private Limited, is one of India’s leading media and entertainment conglomerates, reaching over 700 million viewers across 28 premium channels and digital platforms in more than 150 countries.
