Friday, February 6, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Fake News phenomena continue to haunt the nation; 69% of Indians infested with fake news during the Lockdown

by MN4U Bureau
August 1, 2020
in Featured, Marketing
Reading Time: 3 mins read
A A
Fake News phenomena continue to haunt the nation; 69% of Indians infested with fake news during the Lockdown
Share Share ShareShare

New Delhi: Amidst the Coronavirus lockdown, Fake News has reached an all-time high. The majority of the news currently being circulated in and around social media platforms have a questionable status. This news mainly consists of details of repatriation flights, preventive measures, and treatment for COVID-19, information regarding containment zones or impending lockdowns in various areas, etc.

During such trying times, Social Media Matters (SMM) along with the Institute for Governance, Policies and Politics (IGPP) has carried out a detailed survey regarding Fake News generated and perceived by the regular population during COVID-19. With around 3752 questionnaires filled out from across India, the survey generated a detailed understanding of fake news by a variety of people belonging to different age groups and states across India. While the majority of participants lied in the age-group of 18 to 25 (2766 respondents) it was closely followed by the age-group 25 to 35 having 565 respondents. The survey was supported by Sarvahitey and Youth Online Learning Opportunities.

The survey highlights extremely relevant information, while helping decode the various aspects of fake news, and not only how it is responded to, but also how it is acted upon. It furthers enlightens one to tackle the onset of fake news among the Indian population.

According to the survey:

  • 69% respondents reported receiving fake news regarding COVID-19, during the lockdown
  • 74% of the recipients belonged to the age category of 18-25 years.
  • 88.4% reported the major source of Fake News to be WhatsApp, followed by Facebook (reported by 42.5%) and Instagram (reported by 21.96%)
  • 70% of the respondents reported cross-checking and verifying news which seems fake
  • The major sources of fact-checking were Google Search (48.8%) and Government sources (36.6%)
  • Nearly 84% stated that they do not trust such news
  • 76% stated they inform others regarding the spread of fake news, once recognized
  • 89% were aware that the dissemination of fake news is a crime as per the law, only 30% stated to report such news.
  • 95% respondents felt that there is a need to raise more awareness regarding the reporting mechanisms for fake news.
Amitabh Kumar
Amitabh Kumar

Commenting on the outcomes of this survey, Amitabh Kumar, Founder of Social Media Matters quoted, “Misinformation is probably the most complex phenomenon of the information age, as it attacks the basic fragment of our modern society, which is an informed citizen. We need to take up a systematic approach to ensure we build capacities of fact seeking”.

“To realize our dream for #DigitalIndia it is essential that we make cyberspaces safe. The spread of fake news must be curbed at the earliest owing to the grave consequences, it might have on the society not to forget the human mental health which is at its most gullible stage during the pandemic. There is a lot of work to be done by Social Media Platforms to achieve this.SMM humbly believes that policymakers and government agencies will find our survey extremely useful, in devising action plans to deal with the ‘fake news pandemic’, which is slowly increasing exponentially in the country” Kumar further added.

The increase in the spread of Fake News highlights the erosion of the long-existing institutional walls against misinformation in the era of the internet. The concern is global but much remains unknown owing to the existing vulnerabilities of humans, society and institutions only to be manipulated by malicious actors. In the very beginning, fake news might seem harmless similar to any other joke which circulated over social media and the internet. However, fake news comes bearing many negative consequences which can be understood very little in research and practice.

Dr. Manish Tiwari, Sr. Fellow, Institute for Governance, Policies and Politics quoted, “Social media is becoming the new carrier of info-demics in these times of pandemic… Almost 70 percent of people in the Country have got some fake news or misinformation about Covid-19 since it started; and 75 percent of these are between the age of 18-25 yrs. It’s clear, young people are being targeted to further spread the misinformation and fake news as they are prime users of all the  social media platforms.”

Tags: Amitabh Kumar Social Media MattersDr. Manish TiwariFake News during Coronavirus lockdownInstitute for Governance Policies and Politics IGPPSocial Media MattersYouth Online Learning Opportunities

RECENT POSTS

Marico to make strategic investment in functional wellness brand Cosmix
Marketing

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026
0

Mumbai: Marico Limited has signed definitive agreements to acquire a 60% stake in Cosmix Wellness Private Limited, the parent company...

Read moreDetails
Mantra Group names Raghu G Iyer as Chief Revenue Officer
Marketing

Mantra Group names Raghu G Iyer as Chief Revenue Officer

February 5, 2026
0

Pune: Mantra Group, a Pune-headquartered real estate company with a strong presence in residential development, has announced the appointment of...

Read moreDetails
HELL ENERGY DRINK adds Mohammed Siraj to its India sports portfolio
Marketing

HELL ENERGY DRINK adds Mohammed Siraj to its India sports portfolio

February 5, 2026
0

New Delhi: HELL ENERGY DRINK has strengthened its sports-led brand narrative in India with the onboarding of Indian fast-bowling star...

Read moreDetails
Doceree appoints Kamya Elawadhi as Co-Founder & President
Marketing

Doceree appoints Kamya Elawadhi as Co-Founder & President

February 5, 2026
0

New Delhi: Doceree, an AI-powered Operating System for healthcare marketing, today announced a key leadership milestone with Kamya Elawadhi being...

Read moreDetails
The Marcom Avenue marks 10 years of purpose-driven marketing excellence
Marketing

The Marcom Avenue marks 10 years of purpose-driven marketing excellence

February 5, 2026
0

Gurugram: As marketing undergoes one of its most transformative decades, The Marcom Avenue (TMA) has completed 10 years in the...

Read moreDetails
Moving Walls partners TikTok to take digital creativity offline across APAC and MEA
Marketing

Moving Walls partners TikTok to take digital creativity offline across APAC and MEA

February 5, 2026
0

Mumbai: Moving Walls, the world’s leading connected media platform powering over a million screens globally and Retail Media, has announced...

Read moreDetails

LATEST NEWS

VALUE 360 names Atul Sharma as Chief Executive Officer

VALUE 360 names Atul Sharma as Chief Executive Officer

February 5, 2026
Marico to make strategic investment in functional wellness brand Cosmix

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026

ANALYSIS

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx
Analysis

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx

February 5, 2026
0

Mumbai: Radio advertising in India maintained a steady recovery trajectory in 2025, registering a 2% year-on-year rise in ad volumes,...

PEOPLE

VALUE 360 names Atul Sharma as Chief Executive Officer
People

VALUE 360 names Atul Sharma as Chief Executive Officer

February 5, 2026
0

New Delhi: Indian public relations firm Value 360 Communications Limited has announced the appointment of Atul Sharma as its Chief...

MARKETING

Marico to make strategic investment in functional wellness brand Cosmix
Marketing

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026
0

Mumbai: Marico Limited has signed definitive agreements to acquire a 60% stake in Cosmix Wellness Private Limited, the parent company...

Subscribe to Newsletters

ADVERTISING

Spikes Asia names McDonald’s as its 2026 Advertiser of the Year
Advertising

Spikes Asia names McDonald’s as its 2026 Advertiser of the Year

February 5, 2026
0

Mumbai: Spikes Asia, APAC’s most prestigious award for creativity and marketing effectiveness, has announced McDonald’s as its 2026 Advertiser of...

PRINT

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments
Media

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments

February 3, 2026
0

New Delhi: US President Donald J. Trump on Monday shared the cover of India Today magazine’s “Newsmakers of the Year...

AUTHOR'S CORNER

The End of Greenwashing: How 2026 Brands Must Prove Environmental Impact, Not Just Claim It
Authors Corner

The End of Greenwashing: How 2026 Brands Must Prove Environmental Impact, Not Just Claim It

February 5, 2026
0

For years, the beauty industry has comfortably sat behind reassuring words - clean, green, pure, conscious. These adjectives were meant...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx

February 5, 2026
VALUE 360 names Atul Sharma as Chief Executive Officer

VALUE 360 names Atul Sharma as Chief Executive Officer

February 5, 2026
Marico to make strategic investment in functional wellness brand Cosmix

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.