Mumbai: It’s only human to feel the pain when something happens to your loved one. That pain, at whatever age, is much deeper than suffering by yourself.
This father’s day, Helpchat has brought alive this insight to ask its users to ride safe. A beautifully shot film shows the apathy of a youngster towards his own safety. And a complete turnaround when his father risks his own life to make the point. Thus the gift by the father turned out to be the biggest gift by the son.
Kali Charan Shukla, VP Marketing, Helpchat: Asking riders to wear a helmet is not new, but the way the insight is manifested by Ogilvy is truly heart touching. While Helpchat is India’s biggest AI powered commerce platform, personalised for you to make the right decisions for your needs, as a responsible Personal Assistant platform we also help you make the safe decisions as well.
Sukesh Nayak, ECD Ogilvy Mumbai, whose team conceptualised the idea: Youth of today cannot be taught…they are far more aware and have even stronger judgements. Yet road rage and accidents are common and youngsters are being reckless while riding. The thrill blinds them to see the pain their parents will go through in case of any injury to them. But if we state this as it is, they will never listen to us. So we used the opportunity of father’s day to make them ‘realise’ this.
Credits:
Client: Helpchat
Agency: Ogilvy & Mather, Mumbai
Creative: Sukesh Nayak, Hemal Jhaveri, Vivek Dubey, Manasvi Abrol
Account Management: Joydip Niyogi, Ashish Arya
Production: Figured It Out Films
Direction: Naveen Pun
Producer: Priyanka More
