Mumbai: The ABBY Creative Awards 2025 Powered by One Show celebrated excellence in advertising and brand storytelling last night, with FCB India emerging as the Branded Content & Entertainment Specialist Agency of the Year.
In a category that honors innovation and impact in content-led brand engagement, FCB India claimed the top spot with a total of 30 points, earning three Silver and three Bronze metals. Despite not winning a Gold, the agency’s consistent performance across multiple entries propelled it ahead of the competition.
Leo India followed with 20 points, buoyed by a Gold and two Bronze wins, while Enormous secured the third position with 14 points, winning one Silver and two Bronze awards.
Other agencies making a mark in this category included Tribes Communication Pvt Ltd and redBus, each earning 8 points, and Havas Worldwide India Pvt Ltd and Krafton India, both with 4 points apiece.
Agencies such as VML India, BC Web Wise, Cheil India Pvt Ltd, Mindshare, Setu Advertising Pvt Ltd, Social Panga – Higa Digital Pvt. Ltd., and tgthr. were also recognized, each garnering 2 points through Bronze wins.
This year’s results underscore the growing influence of branded content in shaping consumer narratives and building brand affinity, with agencies pushing creative boundaries across digital platforms, influencer-led formats, and long-form storytelling.
The ABBY Awards, in collaboration with One Show, remain one of the most prestigious benchmarks of advertising creativity in India and South Asia, drawing participation from leading agencies across the region.
