Mumbai: In a bold, industry-first move, FCB Kinnect has introduced ‘Cannes You Be a Juror?’, a unique internal initiative that replicates the prestigious Cannes Lions jury process, offering team members a front-row seat to what it takes to judge world-class creativity. This initiative is designed to drive sharper thinking, deeper creative evaluation, and benchmark-worthy work across the agency.
As part of the program, Kinnectors across functions—from interns and executives to creative, strategy, and account management—have stepped into the shoes of global jurors, reviewing real Cannes Lions 2025 shortlisted campaigns, engaging in rigorous debate, and awarding metals across nine specialized panels. Each panel, aligned with a distinct Cannes Lion category such as Digital Craft, PR, Titanium, and Brand Experience & Activation, is led by a designated Jury President.
What sets this initiative apart is access to Love The Work, Cannes’ official creative archive, enabling participants to evaluate global work and later compare their decisions with the official jury outcomes. More than a learning tool, ‘Cannes You Be a Juror?’ represents a cultural shift—immersing teams in the high-pressure, opinion-driven world of awards jury rooms and encouraging critical thinking, creative ambition, and a global perspective.
Neville Shah, CCO, FCB Kinnect, said, “The only thing better than winning a Lion, is learning what it takes to earn one.”
Rohan Mehta, CEO, FCB Kinnect, added, “As the lines between idea, craft, and impact grow ever sharper, we’re ensuring that our Kinnectors don’t just admire great work—they understand it, dissect it, and use it to fuel even bigger creative leaps. That’s what will help us deliver the absolute best work for our clients and invariably help us keep our winning streak here at Cannes.”
