Federal Bank has concluded its ‘I am Adyar, Adyar is Me’ initiative, as a part of its commitment to fostering meaningful connections with the community.
Recognising that people are more than just their KYC documents, Federal Bank embarked on a mission to delve deeper into the lives, experiences, conversations, and dreams of Adyarites. The bank aimed to unveil the diverse tapestry of Adyar‘s community, showcasing the tales originating from its iconic landmarks such as the Alamaram, Padmanabha Swamy Temple, and Elliots beach, as well as every nook and cranny of this cherished neighborhood.
To maximise its impact, the initiative employed various assets, including strategically placed bicycle hoardings, 100 campaign-adorned rickshaws, and shop boards displayed by participating vendors, ensuring widespread awareness of the exhibition.
“Federal Bank is, and has always been, a bank with a heart, and so is Federal Bank’s Adyar initiative. An idea with a heart. Celebrating the local community, fostering pride and connection, it will reinforce the goodwill towards the Federal Bank as a responsible corporate citizen. We hope that this project creates a positive impact, culturing brand love through shared experiences, community pride and a sense of belonging,” said, Rohit Dubey, Executive Creative Director, Ogilvy Mumbai.
“We believe that people are the cornerstone of any community, society, and nation. As a bank deeply committed to empowering citizens and realizing their dreams, we are proud to present ‘I am Adyar, Adyar is Me,’ a sincere ode to the life, living, and memories of the people of Adyar,” said, M V S Murthy, Chief Marketing Officer , Federal Bank.
