Mumbai: Fenesta has launched a quirky, relatable new campaign film under its ongoing ‘Fine. Finer. Fenesta’ series, capturing the chaos of the monsoon season with a clever comedic twist. Titled “Keep the Rain Out with Fenesta Windows & Doors”, the film humorously highlights how the right fenestration solution can transform a soggy nuisance into a season of joy.
Conceptualized and directed by Titus Upputuru, the film opens with a man returning home, only to find a puddle on the floor. In a comedic misunderstanding, he blames the family dog, Charlie, and questions the maid for not taking him out. The moment flips when the maid coolly points to the real culprit — a leaking window. The humorous punchline lands: “Windows leaking again? Time to switch to Fenesta Windows and Doors.”
The film spotlights the often-overlooked issue of rainwater seepage during the monsoon, positioning Fenesta as the go-to solution for dry, peaceful, and aesthetically pleasing homes. With precision-engineered uPVC and aluminium systems designed specifically for Indian weather, Fenesta’s products offer advanced sealing that guards against water, noise, and dust.
Speaking on the campaign, Susmita Nag, Head of Marketing at Fenesta, said, “This campaign takes a playful spin on a very real seasonal concern. At Fenesta, we believe the rains should be a joy—not a hassle. ‘Fine. Finer. Fenesta’ isn’t just about showcasing our windows; it’s about highlighting the assurance they bring. Our precision-engineered uPVC and aluminium systems are built for Indian homes and Indian monsoons—with multi-chambered profiles and advanced sealing that guard against water seepage, noise, and dust. It’s where cutting-edge engineering meets everyday comfort—keeping your home dry, peaceful, and elegant, rain or shine.”
Titus Upputuru, Director of the film, added, “I absolutely love the rains—they bring romance, chai, and pakoras. But without good windows and doors, they can cause havoc indoors. That’s where Fenesta comes in, ensuring rains stay beautiful. It was a joy directing this film—from directing Charlie to showing how maids are enjoying a whole new power and attitude in urban households. A super fun shoot all around!”
Now live across Fenesta’s digital platforms including YouTube, Instagram, Facebook, and LinkedIn, the film uses humour to remind viewers that keeping the rain outside starts with choosing the right windows and doors.
