Mumbai: Ferrero India Private Limited, part of Ferrero Group, one of the world’s leading manufacturers of sweet, packaged products, has launched a heartwarming new campaign for Confetteria Raffaello – “Say Hello with Raffaello”, starring the graceful actor, Medha Shankr. The new film captures the emotional essence of the brand, enjoying moments that don’t need grand words but just a thoughtful gesture.
The new Raffaello film showcases the brand’s blend of indulgence and warmth, which strengthens human bonds. It tells the story of Raffaello’s unique layers of fragrant coconut flakes, smooth and creamy filling, and the delicate core of a whole almond, symbolising the many textures of love in modern times.
Set in a cozy café, the film narrative unfolds with Medha Shankr sharing a light-hearted coffee date with a young man. As he intently sketches her portrait in a notebook, Medha curiously asks what he’s drawing. She takes the notebook and is surprised to find a charming portrait of herself, an unexpected gesture that delights her. Touched by the moment, the man offers her a Raffaello, asking shyly, “Be mine forever?” Medha responds with a warm smile and a heartfelt “yes.” As they share a glance filled with quiet affection, Medha closes the film with “Even when you’re not listening, love is calling your name out.” The film encapsulates Raffaello’s belief that a thoughtful gesture can leave a lasting impression.
Speaking on the campaign, Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said, “With our latest film, we continue to build on Raffaello’s emotional universe one that’s pure soft, sincere and deeply relatable. With Medha continuing to represent the brand, this film captures a slice of everyday romance that feels both genuine and meaningful.”
Raffaello is more than just a premium confectionery. It is an experience of elegance and emotion. With the latest campaign led by Medha Shankr, we reinforce Raffaello’s position as the perfect way to start a meaningful connection – ‘Say hello with Raffaello’, as Raffaello transforms a simple “hello” into a gesture full of warmth and meaning, creating memorable moments of connections. A message that resonates with today’s consumers seeking thoughtful and refined gifting options.
Raffaello comes in 15-piece (Rs 495) and 3-piece (Rs 99) packs for gifting and self-consumption, found at major stores in India.
