Mumbai: Ferrero India Private Limited, part of the global Ferrero Group, has unveiled its new Diwali campaign “Add your Golden Touch” with a television commercial featuring brand endorser Hrithik Roshan. The film highlights how Ferrero Rocher elevates everyday celebrations into radiant festive moments.
The narrative follows Hrithik’s Diwali, beginning with him greeting the morning “with happiness at the gate” holding a Ferrero Rocher box. As the evening unfolds, the home glitters with golden sparkles, symbolizing the warmth of togetherness. Scenes showcase the iconic Ferrero Rocher — crispy, creamy, crunchy, and wrapped in signature gold foil. The film culminates with family and friends uniting, as Hrithik invites viewers to “show how much you care with the golden touch of Ferrero Rocher.”
Speaking about the campaign, Zoher Kapuswala, Marketing Head, Ferrero India, said, “Diwali is a season of warmth, light and togetherness. Over the years Ferrero Rocher has become an integral part of Indian families celebrating special occasions. Our new film with Hrithik Roshan beautifully captures how Ferrero Rocher can add a golden touch and make your loved ones feel special.”
To deepen engagement, Ferrero Rocher has also rolled out a consumer promotion. Each piece now carries a QR code unlocking indulgent rewards — from a limited-edition gold-plated champagne glasses set to elegant Ferrero Rocher Pyramid packs (with 96 chocolates), and five Gold Vouchers worth ₹9,999 each.
The campaign will be further amplified with outdoor hoardings featuring Hrithik Roshan across Mumbai and Delhi, supported by a strong digital presence on YouTube and social media.
