Mumbai: Fever FM, India’s leading CHR radio station, today announced a unique partnership with Radio Zindagi, the biggest South Asian radio network. Having transformed the radio listening experience in India, Fever FM announced entering into an alliance with Radio Zindagi Network starting with a freshly minted breakfast show titled ‘Love U Zindagi’.
Conceptualized and produced for the influential South Asian diaspora in the US, Canada and South America, Love U Zindagi brings the best of both radio and Bollywood together, in a unique double header show hosted by Fever’s popular RJs – RJ Manasa and RJ Yash.
Announcing the partnership, Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said, “This is our pioneering foray into international market. While we have had content syndication arrangements with global media houses before, but with Radio Zindagi we will be co-creating and producing radio and digital content specifically catering to the likings and tastes of South Asian community abroad. This will give us access to a large and diverse audience as well as an opportunity to showcase our breadth of creativity”.
Streamed live from Fever FM’s studio in India to Radio Zindagi’s frequencies in East Coast (New York, New Jersey, Connecticut, DC, Maryland, Virginia and Toronto between 8 and 11 am EST, and in Mid-West(Chicago, Houston, Dallas & Austin between 7 and 10 am) , Love U Zindagi’ is a quirky, irreverent and fun take on life for the thriving South Asian community. It is for people who love their lives, yet long for some ‘Indian-ness’; a little spark of ‘desi’ to liven up their mornings, be it while driving for work or enjoying a leisurely breakfast at home.
Speaking about the show, Sunil Hali, (Promoter), Radio Zindagi Network said, “Love U Zindagi is a landmark show for us. We are partnering with Fever FM and HT Media Group to bring to our audience a high-quality content that will be entertaining, engaging and informative to begin their day with. The program format is unique, something our audience hasn’t experienced before. The content is best of east and west. With this, we will also be able to give a platform not just to US-based brands but also to Indian advertisers to connect directly with the South Asian community in the USA.”
Taresh Anand, the CEO of Radio Zindagi said, “We are delighted with to be collaborating with HT Media group promoted FEVER FMto get the best morning content for our listeners in the US. Love U Zindagi with Manasa and Yash has the perfect blend and chutzpah for a vibrant morning drive. The show has a great mix of the latest top of the charts Bollywood hits as well as a delightful camaraderie and chemistry between the two RJs making it an enjoyable show to tune into your morning drive to work or any other destination. With this relationship both media brands have leveraged into each other strengths to bring the best possible entertainment in the industry.
Nilesh Dasondi, Director at Radio Zindagi said,” This is unprecedented in South Asian entertainment. We at Radio Zindagi have redefined music, entertainment and talk in this part of the world. We are pioneers, and now with Love U Zindagi, we have confirmed our leadership in South Asian Radio broadcasting”.
Love U Zindagi will be live on Radio Zindagi’s frequencies WBWD 540 AM in New York, New Jersey & Connecticut; 96.7 FM in Edison, New Jersey &WXMC 1310 AM in Central Jersey) from September 1, 2020, and will be streamed across Toronto, DC, Maryland, Virginia, Chicago, Houston, Dallas & Austin.