Pidilite Industries has launched a campaign for Fevicol “Glue Drops”, narrating the humorous story of ‘Bittoo’s’ post-birthday party disaster, where decorations stuck with tape leave the walls in ruins.
The quirky campaign highlights Fevicol Glue Drops as a smarter and cleaner way to decorate which will keep the walls clean, and the house still looking fresh. The campaign not only underscores the extraordinary bonding capabilities of Fevicol Glue Drops, but also celebrates the creativity and precision these drops can bring to crafting, modelling and repairing.
Kashyap Gala, Senior Vice President of the Arts and Crafts Division at Pidilite Industries, said, “At Pidilite, we are always looking ahead, and Fevicol Glue Drops is a testament to our forward-thinking approach. This groundbreaking adhesive product is poised to redefine the category. While the campaign begins with decoration space as one of its uses, the versatility of this adhesive caters to countless temporary sticking needs. The campaign will go live across multiple digital touchpoints and will be complemented by a strong influencer component as we showcase the many use cases of this truly disruptive innovation.”
Piyush Pandey, Chairman of Global Creative and Executive Chairman, Ogilvy, India, said, “Fevicol, the mother of all adhesives, keeps looking for need gaps to fulfill them with innovative products. This time, it’s Fevicol Glue Drops that do the job better than ordinary tape without leaving any marks. The ad captures the use of Fevicol Glue Drops in a day-to-day situation in a fun way, providing an easy demonstration with interest value for the family.”
The campaign will be available on major digital platforms and social media channels.
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(This information is published from a press release.)
