Fevicol comes up with a quirky solution to tackle India’s age-old problem of finding a place to sit at crowded events.
Set in the Kila Raipur Rural Sports festival, the film conceptualised by Ogilvy starts with people gathering to witness desi Indian sports and games steeped in Indian culture. As all the seats in the stadium get occupied, new entrants find it difficult to locate new seats and manage to adjust with the available seating options. Capturing the attention of spectators, the human OOH deployed by the adhesive brand kept changing their seating position with ease using the Fevicol’s chipku chair, which is stuck to their back using the adhesive.
“India is a land of unique, unimaginable jugaad. So, we chose to address a very human problem with a jugaad-led innovation and a touch of Fevicol’s quirky tonality. We hope this piece will strike a chord with our consumers,” said, Talha Bin Mohsin, Executive Creative Director, Ogilvy Mumbai.
Watch the film here:
Film Credits:
Agency: Ogilvy, Mumbai
Creative Team: Piyush Pandey, Talha Bin Mohsin, Mahesh Parab, Vilsen Gonsalves, Arnab Choudhury, Ajit Kumar Sahoo, Pulkit Khandelwal
Account Management: Vivek Verma, Pranay Merchant, Sharmila Kale, Adrija Saha
Activation and Branded content: Krishnakant Mishra, Kishor Manjrekar
Client: Pidilite Industries Limited
Production House: Untitled Production
Director: Amar Nirmal
Feedback: [email protected]
