MUMBAI: In a survey done by Ficci and EY for the Ficci EY Report respondents agreed that fewer buyers will lead to a reduction in the overall demand for content in 2025.
Respondents agreed that the number of films released directly on digital platforms will decrease in 2025. Respondents agreed that the TV++ cost model (for a large number of episodes) will emerge as a viable alternate content model for OTT
Respondents agreed that the demand for reality shows will grow in 2025. Respondents agreed that the four-week digital release window negatively impacts theatrical performance.
Respondents agreed that the volume of tentpole properties on OTT will reduce in 2025, while an equal number felt the volume would increase
Production houses will focus on quality
Discussions with production house CEOs indicated the following key themes:
The demand for higher quality content is increasing in order to break through the clutter
The sector’s disproportionate investment in sports rights has put pressure on entertainment content spends, but that needs to change
Different content may not be needed for different NCCS audiences
Providing content for free does not mean that people will consume it; now that consumers have gained wider exposure to international content, what matters is quality
The business of content production is changing
Respondents agreed that the biggest concern that needs to be addressed is the shortage of quality writers/ stories
Respondents agreed that sustainable production practices will help reduce production costs
Respondents agreed that top talent will agree to performance-linked remuneration models, while 35% disagreed.
Respondents agreed that the demand for higher production values and quality is increasing.
Respondents agreed that the time has come for Indian animated content
Respondents agreed that the ease of shooting across India (permissions, etc.) is increasing, though 26% disagreed and the rest were neutral.
