Filter Coffee Co., an integrated digital marketing and social media management agency based in Mumbai, recently opened a new office in New Delhi to encourage rapid growth and to rope in the area’s diverse talent pool.
The expansion has been done as per the growth strategy of the company, and will largely help in establishing the digital presence of brands based in Delhi NCR. Currently, the new office accommodates a team of over 30 employees ranging from creative directors and account managers to social media executives, graphic designers, and a content production team. Due to the pandemic, the team of the New Delhi branch was set up during the early stages of lockdown and is currently working from home.
Anuja Deora Sanctis, Founder and CEO, Filter Coffee Co., has led the company to bag digital mandates of famous brands like Yakult, Benefit Cosmetics, Beam Suntory, L’Occitane, Forest Essentials, and Blossom Kochhar Aroma Magic – all based in Delhi NCR. The company has managed to change the ball game of digital marketing in a span of 7 years.
The Delhi wing will be led by Sakshi Venaik as the Group Solution Director, who comes with a wide experience in Digital Strategy, PR, Social Media, and Celebrity / Influencer strategy. She has been deeply associated with Filter Coffee Co’s Mumbai unit and has been an integral part in executing some of the major brand campaigns along with building the Delhi team with the best of the experts in the industry.
On the expansion, Sakshi says “We are super thrilled and charged to be entering the National Capital and taking it by storm. With the best of the team at our disposal, we are sure to work with some great brands and create a much greater mark on the Digital front. And if not now, then when?”
Anuja further adds,” The journey has been really exciting so far, and I’m looking forward to exploring what New Delhi has to offer. Entrepreneurship is all about challenging oneself, and we believe with our team of experts in the industry, we have a very bright future ahead of us.”