Mumbai: Filter Coffee Co., has bagged the digital communication mandate for Acelabs, a Korean-made skincare brand committed to long-term skin health and immunity-boosting actives. The account was awarded following a competitive multi-agency pitch.
With its roots in K-beauty science and a focus on delivering radiant, glowing glass skin, Acelabs is poised to strengthen its presence in the Indian market. Filter Coffee Co. will spearhead the brand’s digital growth journey by overseeing a comprehensive strategy that includes social media, influencer collaborations, content production, and on-ground activations.
The agency’s role will focus on building a distinctive online presence for Acelabs in India by creating locally resonant content, fostering community engagement, and executing culturally relevant brand experiences — both online and offline.
Speaking on the collaboration, Amar Srivastava, CEO & Founder of Acelabs, said, “As we bring Acelabs to a vibrant and diverse market like India, it’s crucial to have a partner that understands both beauty and culture in the digital landscape. Filter Coffee Co.’s creative approach and understanding of new-age consumers make them the ideal collaborators on this journey.”
Anuja Deora, CEO & Founder of Filter Coffee Co., added, “K-beauty has captured the Indian consumers market, and Acelabs stands out with its commitment to high-quality formulations and a minimal yet effective skincare philosophy. We’re happy to tell their story and scale their digital presence across platforms. With this partnership, we’re also excited to further expand our Korean and Japanese skincare brand portfolio, which continues to grow as Indian consumers seek global skincare experiences.”
This partnership marks a significant new chapter for both Acelabs and Filter Coffee Co. as they team up to shape a refreshed skincare narrative in India, bringing global innovation and clean formulations closer to Indian beauty enthusiasts.
