Mumbai: English business newspaper The Financial Express digitized version financialexpress.com has emerged as the second largest online business news platform in the country.
Indian Express group’s financial express carries Indian and international business and financial news published since 1961, in view to stay abreast with the changing pattern of news consumption the newspaper is also made available in its digitized version. According to the survey conducted by media measurement and analytics company comScore, financialexpress.com has garnered 18.6 million news visitors and has become India’s second largest online business news platform.
The Economic Times leads the online business news genre with 23.1 million new visitors on its site while Money Control, NDTV Profit and Livemint.com follow Financial Express with 18.2 million, 10.1 million and 7.8 million unique visitors respectively.
Financial Express has shown a consistent progress in the recent past. The portal has garnered 12.1 million unique visitors in the month of February, 15.2 million unique visitors in the month of March 2018 and 17.3 million unique visitors in the month of April 2018. In the month of May, Financial Express stands as the second largest online business news platform in India with 18.6 million unique visitors.
Other players in the digital business news category like Good Returns, Business Standard and Forbes Digital stand at the 6th, 7th and 8th positions respectively in the month of May 2018.
Source: comScore May 2018 I Multiplatform