New Delhi: FINO Tequila, a tequila brand co-owned by cricketing icon Yuvraj Singh, has announced the appointment of Ayaesha Gooptu as Country Head – India, marking a significant milestone in the brand’s strategic expansion in the Indian market.
Ayaesha joins FINO with over 19 years of experience across the FMCG and Alcobev sectors, bringing a strong track record in brand development, product innovation, and strategic marketing. Her appointment reflects FINO’s commitment to building a powerful and differentiated presence in India’s growing premium spirits category.
Most recently, Ayaesha held senior leadership roles at Bacardi India, where she led the Domestic Spirits and Ready-to-Drink (RTD) divisions. She was instrumental in the successful launch of LEGACY Premium Whisky, Bacardi’s first made-in-India whisky innovation, and played a key role in scaling Breezer, India’s market-leading RTD brand. Her initiatives were central to portfolio diversification and category growth during her tenure.
Ayaesha’s earlier experience includes a notable stint at PepsiCo, where she served as Associate Director. There, she helmed some of India’s most iconic brands, including Pepsi, Lays, Kurkure, and Tropicana, honing her skills in consumer marketing and brand strategy.
“I am thrilled to join FINO Tequila at this exciting phase of its journey in India,” said Ayaesha Gooptu, Country Head, India, FINO. “The premium spirits category in India presents immense opportunities, and I look forward to leveraging my experience to establish FINO as the preferred tequila brand among Indian consumers. Our vision is to introduce Indian consumers to authentic tequila experiences while creating a distinct identity that resonates with the aspirational Indian consumer.”
Cricketer and FINO co-owner Yuvraj Singh, also known as the brand’s Chief Shot Caller, welcomed Ayaesha’s appointment, “We are delighted to welcome Ayaesha to the FINO family. Her proven track record in the beverage industry and deep understanding of the Indian market make her the ideal leader to drive our growth in India. As we expand our presence, Ayaesha’s strategic vision and expertise will be instrumental in establishing FINO as the leading premium tequila brand in the country.”
In her new role, Ayaesha will spearhead FINO’s operations, marketing strategy, and business development across India. She will also focus on scaling the brand’s reach in urban and emerging markets, creating memorable tequila experiences tailored for the modern Indian consumer.
