MUMBAI: Fixderma, the dermatologist-prescribed skincare brand, is celebrating 15 years of skincare expertise with a large-scale three-month bus branding campaign across five major metros, Mumbai, Bangalore, Chennai, Hyderabad, and Kolkata. The initiative showcases Fixderma’s flagship ranges, Salyzap and Tomaglow, across 50 buses in each city, ensuring high visibility and strengthening consumer connect in urban markets.
As part of its milestone celebration, Fixderma aims to blend science-backed skincare with consumer outreach. The bus branding initiative is designed not only to boost awareness but also to emphasize the brand’s mission of making dermatologist-prescribed solutions accessible in the most relatable way, by being present in the everyday journeys of millions of commuters. This strategic move aims to reinforce Fixderma’s vision of being a trusted companion in people’s skincare routines, seamlessly integrating into their lifestyles.
In Mumbai, Fixderma branding takes center stage on the city’s iconic double-decker AC buses, while in Bangalore, Chennai, Hyderabad, and Kolkata, the campaign leverages 50 modern AC buses in each city. By targeting busy commuting routes, Fixderma ensures daily impressions among millions of urban consumers, embedding dermatologist-trusted skincare into everyday life.
“This campaign reflects our mission to make dermatologist-backed skincare accessible and relatable to everyone. As we celebrate 15 years, we are meeting people in their daily journeys, reinforcing awareness and trust while highlighting products crafted for real skin concerns,” said Shaily Mehrotra, founder, CEO, Fixderma.
Anurag Mehrotra, chairman, Fixderma, said, “The bus branding activation is a strategic move in our growth story. By focusing on high-frequency urban commutes, we are ensuring Fixderma becomes a familiar and trusted part of consumers’ daily environment across key markets.”
With this milestone campaign, Fixderma is looking to reaffirm its commitment to science-backed skincare, expanding consumer reach while staying true to its promise of delivering effective, dermatologist-trusted solutions.
