Mumbai- Fixderma, a dermat-backed skincare brands, has announced the launch of its latest campaign “Glow Like a Champion”, introducing its new skincare range, Tomaglow. The campaign features Olympic gold medallist Neeraj Chopra, who embodies the campaign’s core message — that real glow stems from discipline, perseverance, and self-care.
The new campaign film, conceptualized as a slice-of-life journey, showcases Chopra’s intense training regimen alongside his skincare ritual using the Tomaglow Cleanser, Serum, and Cream. The film draws a compelling parallel between the dedication of a world-class athlete and the consistency required for a healthy skincare routine.
“With Tomaglow, we are breaking away from the superficial glow narrative and rooting it in something deeper — discipline and skin health,” said Shaily Mehrotra, CEO & Founder, Fixderma. “Glow Like a Champion is more than a tagline; it’s a belief that glow is an outcome of effort, not just aesthetics. Neeraj Chopra was the natural choice for this story — he represents resilience and authenticity in every frame.”
Developed with scientifically validated ingredients, the Tomaglow range is powered by White Tomato Extract, known for its antioxidant, brightening, and collagen-enhancing benefits. The products also include active ingredients such as Alpha Arbutin, Niacinamide, Vitamin C, and Licorice Extract, targeting skin radiance, pigmentation, and overall glow.
“With this campaign, we are proud to extend Tomaglow’s positioning beyond ingredients — into inspiration. This range speaks to modern consumers — those who seek clinically backed products and live by consistency. Partnering with Neeraj Chopra enables us to connect with audiences who value performance across every aspect of their lives,” added Anurag Mehrotra, Director, Fixderma.
Also featured in the campaign are emerging Indian javelin athletes Sahil Silwal and Rohit Yadav, bringing authenticity and relatability to the brand narrative. The Tomaglow range is targeted at fitness-conscious individuals and skincare enthusiasts looking to address pigmentation, dullness, and other skin concerns through a complete and effective routine.
Directed by Viewfindr Films, the campaign will run extensively across digital platforms including YouTube, Instagram, and Meta, with further extensions through influencer collaborations and expert-led content.
In a strategic marketing move, Fixderma also served as the official skincare sponsor of the Neeraj Chopra Classic 2025 — India’s first international javelin competition. This partnership reinforced the brand’s alignment of skincare innovation with athletic excellence.
With Tomaglow, Fixderma continues to strengthen its commitment to delivering science-backed skincare solutions while inspiring consumers to embrace a glow that reflects both health and hard work.
