Gurgaon: Fixderma, a dermatologist-prescribed skincare brand, has announced its foray into the babycare segment with the launch of Hoopoe—a thoughtfully curated range of gentle, safe, and effective skincare products for newborns.
Designed to nurture and protect babies’ delicate skin, the Hoopoe range features seven dermatologist-tested products, including Moisturizing Lotion, Massage Elixir, Gentle Hair & Body Wash, Anti-Itch Lotion, Mild Sunscreen, Anti-Rash Face Cream, and Diaper Rash Cream. The range blends natural ingredients with advanced scientific formulations, ensuring hydration, protection, and relief from common skin concerns such as dryness, eczema, and diaper rashes.
Shaily Mehrotra, CEO & Co-founder, Fixderma, shared, “At Fixderma, we are committed to offering solutions that address the needs of every individual, from babies to adults. With Hoopoe, we have extended our expertise into a completely new category, with products specifically created to care for and protect the skin of our littlest customers. We understand the importance of using gentle yet effective products for babies, and Hoopoe delivers just that – safe, soothing formulations backed by science.”
Anurag Mehrotra, Chairman, Fixderma, emphasized the brand’s commitment to safety and trust, “With Hoopoe, we’re not just launching another babycare range—we’re setting a new standard. Parents today want reassurance when it comes to their baby’s skincare, and that’s exactly what we’re offering. Our products have been rigorously tested, and we have certifications to back their safety and efficacy—something no other brand in the category has right now. It’s about trust, and we’re proud to bring that level of credibility to the babycare space.”
Preetam Jena, CMO & eCommerce Head, Fixderma, highlighted the brand’s growth strategy, “We see tremendous potential by expanding into the babycare segment. Fixderma is not only diversifying its product portfolio but also positioning itself as a trusted brand for families seeking high-quality, effective solutions for their children’s skincare needs. This launch marks a strategic milestone in our growth trajectory, as we continue to innovate and strengthen our market presence globally.”
The Hoopoe babycare range is now available for purchase on Fixderma’s official website.
Founded in 2010, Fixderma has built a reputation for bridging the gap between prescription-based treatments and over-the-counter skincare. With a presence in over 40 countries and the trust of 15,000+ dermatologists, the brand has become a leader in science-backed skincare solutions. In 2024, Fixderma further strengthened its consumer outreach by opening its first flagship store in Gurgaon.
With Hoopoe, Fixderma continues to redefine skincare excellence, bringing safe, dermatologist-approved solutions to families worldwide.
