Bengaluru: Flipkart, India’s homegrown e-commerce marketplace, along with the group’s fashion, beauty & lifestyle major Myntra, today announced its partnership with Marie Claire, a global lifestyle and fashion brand, to bring the latter’s range of cosmetics and hairstyling appliances to India. With this launch, Marie Claire, known for its salons, magazines, ready-to-wear, and accessories segment running successfully in India, marks its entry into the Beauty & Hair Care appliances category. The new range by Marie Claire will also be available on Myntra soon, leveraging the platform’s reach that brings millions of people every day to shop for their fashion, beauty, and lifestyle needs.
Priya Fotedar, Senior Director – Private Label, Flipkart said, “We continue to explore partnerships that allow us to bring new brands and products to the Indian market in line with the needs and expectations of our consumers. Despite significant changes in our lifestyles over the past year, beauty and hairstyling continue to remain important as ever in the daily lives of consumers. Our partnership with Marie Claire enables us to provide consumers with products that are affordable yet premium. We are delighted to add a renowned international brand like Marie Claire to our portfolio of offerings in beauty & personal care – a segment where the brand’s reputation matters as much as the product’s functionality.”
Over the course of last year, eye makeup has seen increased interest – especially eyeliners and mascaras, from consumers across the country. Further, products with a matte finish, such as matte lipsticks or compacts continue to trend in India, as consumers seek to keep up with their beauty standards, even while wearing masks. Taking note of these strong consumer insights and thorough in-depth research, Flipkart and Myntra, in partnership with Marie Claire have come up with a new range of products that are inspired by french taste and expertise and infused with local influences to meet the needs of India’s next-gen consumer. The product range, which currently comprises lipsticks, eyeliners, nail paints, kajal, mascara, and compacts, offers great value for money and comes with a matte texture, vitamin E and Jojoba oil infusions, among others. Nourishing beauty is what the brand stands for and all the products in this range embody the same essence. The aim is to address specific concerns of Indian beauty consumers and give them a ‘makeup meets skincare’ experience.
Roberto Bre, Brand Architecture Partner, Marie Claire said, “India, for its sheer size, presents a huge and very attractive opportunity for Marie Claire in the beauty sector. We are excited for the opportunity to enter the personal care market – a segment that clearly has a lot of potential for DIY solutions. Partnering with Flipkart and Myntra will give us great reach and visibility among consumers, across the length and breadth of India. Flipkart’s and Myntra’s deep understanding of consumer behaviors and demographics will give us a strategic advantage as we expand our brand presence in the country.”
Nishant Prasad, Senior Director, Myntra Fashion Brands, said, “Beauty and Personal Care category is a strong focus area for Myntra. We are continuously expanding our portfolio, with many world-class brands already added so far in 2021, and Marie Claire is another fine addition to it. We are also looking to leverage our deep understanding of consumer and category trends to bring to market the most relevant and innovative products in the beauty and lifestyle space catering to evolving consumer preferences. In this journey, we are delighted to be partnering with Marie Claire, a renowned international brand with a rich heritage and extensive offerings. With this association, we reinforce our commitment to offering the best of beauty and personal care products to our brand-conscious customers, by adding to our wide range of offerings, as they look to complete their look and take care of their lifestyle needs.”
In addition, the hair care appliances range which includes hairdryers and hair straighteners, offers consumers high performance, instant-heating technology, and various speed settings for DIY looks and salon-style experience at home.
The association is facilitated by Bradford License India, Marie Claire’s official India Partner.