India, 5 April 2024: As the IPL season kicks in, Flipkart hits it off with its Large TV billboard activation across the country. The campaign, conceptualized by 22feet Tribal Worldwide, playfully taps into the cricket craze in India to elevate the viewing experience for its fans through a friendly banter with multiple brands.
Cricket in India is more than just a sport; it’s a celebratory event. With Large TV activation, Flipkart aims to amplify this viewing experience through a unique powerplay. The brand collaborated with major brands like RuPay, Acko, Boat, Pedigree and MPL engaging them in a playful banter.
The conversations started with billboards saying ‘You’re Welcome’, to the brands for making their ads look bigger and better on their Large TVs and the brands engaging with their catchy iterations of ‘Thanks Flipkart’.
Pratik Shetty, Head – Marketing & Media, Flipkart said, “Cricket is like a religion in India, and every year in the months of March and April, the cricket fever is at its peak. It’s the one thing that unites people across India and is watched by families together. We wanted to elevate the viewing experience by showcasing our selection of Big TVs on Flipkart. So, we decided to reach out to our customers in a unique way where we partnered with brands and took the banter to billboards with a single message, you’re welcome partner, your ads for which you have worked very hard this season will be more impactful when viewed on our Big TVs.”
Vishnu Srivatsav, National Creative Head, 22feet Tribal Worldwide said, “When it comes to IPL-related advertising, everyone talks cricket. We felt there was at least one more topic to speak about during this IPL, the ads. We realised that bigger TVs mean a great cricket viewing experience, but hey, it also means bigger ads. We were fortunate that some of the best brands advertising during the IPL were open to collaborating and got involved in the banter.”
Credits:
Brand: Pratik Shetty, Asim Saurav, Aayush Gautam
Creative: Vishnu Srivatsav, Ishan Mehta, Diya Sarkar, Nishad Joshi, Rajath Nair, Shahinshad AC, Chintan Pandey, Abhishek Rasane, Sukrit Sharma, Dhanya Purohit, Kiran Kumar KM, Reshmi Ghosh, Ehtesham Ansari
Business: Vanaja Pillai, Shikha Davessar, Zubin Sheriff, Minaakshi Salil, Varda Choudhary
Strategy: Rachita Goel, Edwin William
