MUMBAI: In a move that it said is driven by public demand, Flipkart has announced the return of the Big Billion Days sale offers, just in time for Diwali!
The moment unfolded on social media when Bollywood star Varun Dhawan shared an accidental moment— his phone broke, prompting him to tweet, “Just dropped my iPhone for the 937th time and now it looks like byePhone. @Flipkart , Big Billion Days might be over, but is it too late for a little gift? I promise this time I’ll get a case… maybe”!
What followed the company explains was a social banter amongst fans and customers, with thousands echoing the same sentiment– of having the Big Billion Sale like offers back to add to the festive season cheer. In response, Flipkart made the decision to bring back its sale for the festive season, exclusively focussing on gadgets like the Iphone.
“For the first time, a brand has brought back an offer solely because of the love it received from customers. Our goal has always been to bring value to our consumers, and this Diwali, we wanted to go a step further—listening to what they wanted and delivering beyond expectations” said a Flipkart spokesperson.
Key Highlights:
Big Billion Days Revival: Flipkart’s Big Billion Days sale offers return for Diwali 2024, marking the first-ever instance of a sale being re-launched in the same year due to customer demand.
A Gadget Lover’s Paradise: The sale will offer discounts on the latest gadgets, including the highly sought-after iPhone 15 and Samsung Galaxy S23, 24 making it the perfect time for festive upgrades.
Pure Social Conversation: This campaign does not use traditional ads or promotions. Flipkart leveraged social conversations.
With Diwali being the biggest gifting season of the year, this is an opportunity for customers to grab tech products, from smartphones to tablets, at what the company says are unbeatable prices.
What’s Different This Time? Unlike previous campaigns, this iteration of the Big Billion Days like offers focuses on creating a buzz solely through social platforms, with no major advertising push. The return of the sale speaks to the power of the Flipkart community and how meaningful consumer engagement can lead to real-world action added the company.
Get Ready for the Diwali Tech Rush!: As the nation gears up for Diwali, Flipkart invites customers to stay tuned on social media for exclusive announcements, offers, and more surprises during the Big billion Day like offers.
