Mumbai: As T20 World Cup excitement builds, Flipkart, India’s homegrown online marketplace, has made a surprising announcement — its decision to sponsor the Namibian cricket team this year. The move was unveiled through a tongue-in-cheek campaign film conceptualised and created by Leo India.
The unexpected partnership has sparked curiosity among viewers, the internet, and even the Namibian cricket team, given that Flipkart does not operate in Namibia. The campaign film leans into this very question, drawing an unconventional yet clever connection. It highlights that at global sporting events like the T20 World Cup, every team within a group plays the same matches and receives equal broadcast exposure. By playfully exaggerating cultural links between India and Namibia, the film arrives at a sharp insight: in sponsorships, viewership can matter more than geography.
Designed to extend beyond a single film, the campaign is rooted in social-first storytelling and internet-driven humour. Leo India’s concept is built on the belief that a strong creative idea should become part of public conversation, inviting curiosity, questions, and participation rather than staying confined to one format.
Using Flipkart’s signature self-aware humour and stretching the imagined cultural similarities between India and Namibia, the campaign reinforces Flipkart’s positioning around smart choices and value-driven marketing. The association turns an unexpected sponsorship into a broader brand conversation during one of cricket’s biggest global events.
“Sponsoring Team Namibia felt like a great opportunity for Flipkart: an unconventional choice with the potential to create impact during one of the world’s biggest sporting moments,” said Pratik Shetty, Head – Growth and Marketing, Flipkart.
“In high decibel sporting events like the World Cup we are always looking for ideas and opportunities that help us stand out from the crowd. This unexpected partnership was a winner for us for its potential bizarreness to be a conversation starter on the internet and pairing it with Flipkart’s signature witty sense of humour; we knew we had an amazing deal!”, said Sachin Kamble, Chief Creative Officer, Leo South Asia.
