Mumbai: ICICI Lombard, India’s leading private general insurer, is marking 25 years of its journey with the launch of a new brand campaign titled ‘25 Years of Keeping Promises’. Over the past two and a half decades, the company has emerged as a pre-eminent player in the general insurance industry, serving over 500 million customers, processing more than 60 million claims, and protecting over 250 million drives (Motor) and the health of more than 40 million customers.
Through this milestone campaign, ICICI Lombard expresses gratitude to its vast ecosystem of stakeholders whose trust has shaped the company’s growth and strengthened its responsibility to safeguard everyday aspirations.
The campaign reaffirms ICICI Lombard’s commitment to standing by its customers — protecting their health, drives, vacations, and dreams. It builds on the brand’s long-standing philosophy of “Nibhaye Vaade”, a promise that has guided its approach to insurance since inception. Over the years, this ethos has translated into customised product offerings, consistent service delivery, a strong partner ecosystem, tech-led processes with a human touch, and a customer-first mindset, reinforcing the brand’s role as a dependable partner through life’s uncertainties.
At the heart of the campaign is a brand film built around the metaphor of an origami bird, symbolising dreams that are fragile yet capable of soaring when protected. Crafted in ICICI Lombard’s signature orange and released into the world, the origami bird appears across real, everyday moments — blending realism with a touch of magic. The narrative underscores a simple belief: when responsibility is honoured, dreams don’t merely survive, they rise.
The film is complemented by a captivating soundtrack that serves as an ode to customers and the faith they have placed in the company, reinforcing the brand’s promise that when it comes to protection, ICICI Lombard has their back. The visual convergence of the origami bird reflects the shared trust of millions of customers whose personal aspirations — big and small — have been safeguarded by ICICI Lombard over the years.
Speaking on the campaign, Sheena Kapoor – Head Marketing, Corporate Communications & CSR, ICICI Lombard, said, “Our journey of 25 years has been shaped by one simple belief – that insurance should empower people to move forward with confidence. The film beautifully captures slice-of-life moments, showcasing our suite of solutions and, through the recurring motif of an origami bird, symbolises how we carefully shape protection and give wings to our customers’ dreams. Having served over 500 million customers and stood by them through more than 60 million claims, we have seen first-hand how protection, when delivered with care and consistency, enables aspirations and fulfils dreams. This campaign, an ode to our customers, reflects our journey of honouring trust, keeping promises and quietly supporting customers as they pursue what matters most to them.”
The multimedia campaign will be rolled out across digital, social, television, print, and select on-ground touchpoints. It will anchor a year-long engagement marking ICICI Lombard’s 25-year journey and set the tone for the brand’s next phase — rooted in responsibility, guided by trust, and focused on protecting Indian aspirations in an evolving world.
