MUMBAI: e-commerce platform Flipkart has announced the launch of its latest campaign, ‘Flipkart pe TV lena worry-free’. The campaign, conceptualised by Sociowash, aims at increasing awareness around first-of-its-kind Flipkart’s Plug & Play initiative along with Open Box Delivery which enables customers to verify the device’s functionality before providing the OTP to the wishmasters(delivery executives). It aims to further build trust around purchasing high-value home appliances, particularly televisions, on Flipkart.
The campaign stars actor Sumeet Vyas alongside a hilariously unexpected co-star – a friendly ghost! The narrative revolves around Vyas’ character, who is initially spooked by the mischievous ghost’s presence, representing the apprehensions shoppers face while making high-value purchases online. Through remarks, the ghost transitions from a spooky critic to a “frenemy,” highlighting the reliability and ease of Flipkart’s Open Box Delivery service. The campaign blends humor and surprise, reinforcing the message that ‘TV lena from Flipkart is worry-free’. The goal is to resonate with a broad audience and encouraging customers to confidently choose Flipkart for their next TV purchase.
‘Flipkart pe TV lena worry-free’ looks to address concerns like damaged products, incorrect deliveries, and missing accessories while purchasing high-value electronics.
Flipkart introduces the Plug & Play with Open Box Delivery as the solution. With Open Box Delivery, Flipkart’s Wishmasters not only unbox the TV but also allow customers to inspect it for any damage or missing parts. Additionally, they can plug it in and switch it on, ensuring the TV is in perfect working condition before accepting the order. Customers have the ultimate power – they can reject the delivery if not satisfied and only share the final OTP after their complete approval.
Link to the film:
