Mumbai: MY FM has announced an increase in its advertising rates by 20%. The rates are effective April 1.
Commenting on this, Mr. Rahul Namjoshi, Business Head, MY FM said, “We are a strong customer centric organization both listeners experience and response to client campaign is utmost important to us.
The decision to hike rates is taken to maintain the listening experience, inventory levels are peaking across all radio channels. The inventory crunch comes as a reflection of changing market dynamics, with advertisers – both retail and national, realizing the effectiveness and efficiency of the medium.
Today every marketer has realized that radio is the only medium where ad avoidance is minimum in comparison to other media, it is just not a frequency medium but also helps in brand building.
Rahul added that the hike in ad rates is in the range of 15 to 20 per cent, depending on the city, and taking into account the gaps and inventory required to ensure listening experience
