Mumbai: BIG FM, a single-brand radio network, has launched The Scroll Report, a new weekly digital series designed to decode what the internet is obsessing over. Hosted by RJ Krutika, the show brings together the most talked-about moments from the online world—ranging from viral reels and trending memes to creator milestones, heated debates, nostalgia waves, celebrity buzz, misinformation, and more.
Positioned as a sharp, relatable lens on digital culture, The Scroll Report curates and contextualises the week’s biggest online conversations. With wit and warmth, the series unpacks everything from cringe trends and fleeting fads to the stories that spark public discourse, offering viewers clarity amid the constant scroll.
With nearly 97% of people consuming short-format video content and spending over three hours a day immersed in digital platforms, BIG FM aims to cut through the noise with a snackable, engaging format that helps audiences stay informed without feeling overwhelmed.
Commenting on the launch, Ashit Kukian, CEO, BIG FM, said, “Delivering the right content at the right moment is what allows information to truly resonate with audiences. With The Scroll Report, our aim is to help listeners and viewers navigate the fast-moving digital world, not just by highlighting what’s trending, but by unpacking why it matters. This property reflects BIG FM’s evolution into a content first brand, seamlessly bridging radio and digital to remain deeply relevant to today’s audiences.”
The show is structured around distinctive segments such as The Good, The Bad, The Ugly, Scrollywood, and Myth Buster, capturing the internet in all its avatars. Going beyond trend-spotting, The Scroll Report questions narratives, celebrates creativity, debunks misinformation, and sparks meaningful conversations around creator culture, public sentiment, and pop behaviour.
Airing every Sunday from 11 AM to 1 PM, the radio show serves as the long-form extension of the digital video format, amplifying online trends and extending their relevance and impact across BIG FM’s radio and digital platforms.
